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Truvo is building a fully autonomous consumer insurance broker powered by AI agents that quote, bind, and service policies autonomously. The company is rewiring a trillion-dollar industry still dependent on phone calls, fax machines, and legacy systems. Having raised seed funding and built a best-in-class AI-native platform, Truvo is now scaling its team and preparing for consumer growth.
As Founding Marketer, you will build Truvo's marketing function from zero to one. This is a full-stack marketing role where you will own all aspects of go-to-market strategy and execution.
Key responsibilities include:
- Brand & Positioning: Define Truvo's brand identity, voice, and market positioning. Ensure consistency across website, product, advertising, and all customer touchpoints.
- Content & Storytelling: Build and own the content engine—website copy, blog posts, guides, email campaigns, and social media. Transform complex insurance concepts into compelling, consumer-friendly narratives.
- Lifecycle & Email: Design and execute lifecycle programs that nurture leads, convert quotes into bound policies, and retain customers through renewal cycles.
- Demand Generation: Plan and execute campaigns across paid channels, organic growth, and partner channels. Manage agencies, freelancers, and marketing budget allocation.
- Marketing Analytics: Establish measurement frameworks for attribution, funnel performance, and channel ROI. Use data to inform priorities and demonstrate marketing impact to leadership.
The company has validated two growth channels organically but has not yet executed consumer marketing campaigns. You will define and build the acquisition playbook, including organic social, user-generated content, paid funnels, content marketing, and lifecycle strategies.
REQUIREMENTS:
- 5+ years of marketing experience, ideally at high-growth consumer startups in fintech, insurtech, or marketplaces
- Proven track record building a marketing function from scratch, spanning brand, content, lifecycle, and demand generation
- Exceptional written and verbal communication skills; ability to simplify complex, regulated products into clear, human-centered messaging
- Data literacy and comfort with analytics tools and marketing platforms; decisions driven by metrics, not intuition
- Thrives in ambiguity, moves fast, and ready to build and lead a team as the company scales
- Nice to have: Experience in insurance, financial services, or regulated industries; hands-on expertise with SEO, paid social, or lifecycle marketing tools
