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Bobyard is a fast-growing construction technology company backed by Primary, Pear, and 8VC. The company uses computer vision and NLP to automate construction takeoffs, helping contractors create cost estimates faster, reduce errors, and bid more work.
You will be Bobyard's Founding Account Executive for the UK market. This is not a traditional AE role with an established territory and playbook. Instead, you'll play a direct role in validating the UK market, identifying product-market fit, refining messaging, and building a repeatable sales motion from the ground up.
You'll own the full sales cycle from initial outreach through discovery, product demonstrations, negotiation, and close. You'll partner with a dedicated UK SDR but are expected to generate significant opportunities independently through targeted outbound, industry relationships, events, referrals, and creative market development. You'll build and manage a pipeline of mid-market contractors across landscaping, electrical, mechanical, HVAC, plumbing, and other construction trades.
Key responsibilities include: prospecting and pipeline generation; learning how contractors complete takeoffs and estimates, then connecting Bobyard's capabilities to their workflows; preparing thoroughly for demos and adapting each conversation to the prospect's trade and priorities; validating the UK market opportunity by testing customer segments, trades, messaging, and pricing; developing relationships across the UK construction industry; maintaining strong pipeline management and CRM discipline; traveling throughout the UK for trade shows, contractor meetings, and job site visits; partnering with Customer Success on smooth handoffs; documenting market learnings and providing feedback to Product and leadership; helping shape the repeatable UK sales playbook; and meeting/exceeding monthly and quarterly revenue targets.
The ramp period will be shorter and more hands-on than traditional AE roles. You'll receive product training, coaching, and access to the broader team, but you're expected to take ownership of your development from day one—learning the platform quickly, practicing independently, asking thoughtful questions, and becoming confident leading tailored product demonstrations earlier than typical. Product fluency and demo readiness are key early success measures.
The company has achieved a 57% qualified-to-close rate across its sales team, and you'll help sustain that performance as Bobyard expands internationally.
REQUIREMENTS:
- Experience owning and closing full-cycle B2B SaaS sales opportunities
- Proven ability to learn technical products quickly and translate capabilities into clear, compelling demonstrations
- Proactive approach to ramping, including independent practice, preparation, and actively seeking feedback
- Strong discovery skills and ability to understand operational workflows, business pain points, and financial impact
- Confidence leading product demonstrations and commercial conversations with multiple stakeholders
- Track record of generating your own pipeline rather than relying exclusively on SDR-sourced opportunities
- Self-directed, entrepreneurial mindset and comfort operating in a market still being validated
- Ability to turn early market feedback into clear, actionable recommendations
- Strong pipeline management, follow-up, and forecasting discipline
- Excellent written and verbal communication skills
- Construction technology, estimating, takeoff, or contractor sales experience preferred but not required
- Willingness to travel throughout the UK as needed
- Occasional in-office visits to San Francisco headquarters
