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Salary: EUR 55,000 - 75,000 / annual
Tines is an intelligent workflow automation platform serving enterprise customers including Canva, Reddit, SAP, Coinbase, and McKesson. The company recently launched Tines 3B, a next-generation platform for apps, agents, and automations built with security and vendor-agnostic integration at its core.
You will join the global marketing team as a Field Marketing Specialist, reporting to the Marketing Manager for EMEA & APAC. In this role, you'll build and execute regional marketing campaigns across EMEA (DACH, Benelux, and Rest of EMEA) that drive brand awareness, generate pipeline, and support international growth.
Key responsibilities include:
- Partner with regional Sales teams to develop and scale field marketing programs tailored to each market's unique opportunities and priorities
- Plan and execute high-impact Tines-hosted experiences such as executive roundtables, customer events, workshops, and community initiatives
- Manage regional conference sponsorships, trade shows, and partner-led events with focus on pipeline impact
- Collaborate with Sales leadership and Account Executives on quarterly planning and territory-specific initiatives
- Coordinate with XDRs and Partner Sales Managers on pre- and post-event engagement and follow-up strategies
- Work cross-functionally with Demand Generation, Product Marketing, Brand, Customer Marketing, and Partnerships teams to deliver localized campaigns
- Identify opportunities to build Tines' presence in emerging markets and test new engagement approaches
- Support development of scalable Field Marketing processes and playbooks across EMEA
- Track and analyze key metrics including MQLs, sourced and influenced pipeline, event engagement, and program ROI
This is a fast-paced role ideal for someone who thrives in high-growth environments and wants to make a tangible impact on global expansion.
Requirements:
- 2–4 years of B2B field marketing, regional marketing, or event marketing experience, ideally in high-growth SaaS or enterprise technology
- Passion for building and growing markets with ability to identify opportunities and develop creative programs
- Understanding of DACH, Benelux, and broader EMEA markets, including regional differences and audience preferences
- Proven ability to support pipeline generation through field marketing programs, events, and integrated campaigns
- Experience collaborating with Sales teams (Account Executives, XDRs, regional leadership)
- Strong project management and organizational skills to coordinate multiple campaigns and events across markets
- Experience planning and executing in-person events, third-party sponsorships, and partner marketing
- Collaborative mindset with ability to build relationships across marketing functions
- Strong communication and stakeholder management skills across teams and cultures
- Data-driven approach to marketing with experience measuring campaign performance and pipeline contribution
- Proactive, resourceful, and creative mindset; ability to experiment with new tactics
- Ability to thrive in fast-paced, high-growth environment
- Familiarity with marketing and CRM platforms (Salesforce, HubSpot, Gong, Goldcast, Dato, or similar)
- Channel partner or MSSP collaboration experience is a plus
- Knowledge of cybersecurity, IT, automation, or enterprise technology audiences is preferred
- Additional European language skills (German or French) would be advantageous but not essential
