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Salary: USD 80,000 - 0 / annual
Healthee is seeking a Field Marketing Manager to own and grow the company's presence in the field. You will lead trade shows, conferences, hosted events, and client activations, bringing the brand to life and creating meaningful opportunities for the Sales team.
In this hands-on role, you will own the entire event lifecycle—from strategy and planning through onsite execution and follow-up—with a focus on building relationships, generating pipeline, and driving measurable business impact. You'll balance creative thinking with flawless execution in a fast-paced environment.
Key responsibilities include:
- Develop strategy, planning, and execution for trade shows and conferences, including booth strategy, staffing, logistics, and travel coordination
- Plan and execute Healthee-hosted events such as broker dinners, employer roundtables, workshops, and open-enrollment activations
- Represent Healthee at client job fairs, employer events, and industry conferences
- Build and manage the field marketing calendar, prioritizing events based on business objectives, regional opportunities, and pipeline potential
- Partner closely with Sales and broker account teams to identify target accounts, drive attendance, and maximize engagement before, during, and after events
- Define event goals, track performance, and measure success through attendance, engagement, pipeline contribution, and ROI
- Collaborate with Creative & Brand teams to develop compelling event experiences, booth materials, presentations, and collateral
- Own event budgets, vendor relationships, timelines, and onsite execution
- Gather insights and feedback from brokers, employers, and attendees to inform future marketing initiatives
- Identify opportunities to improve field marketing efforts and experiment with new event formats
The role offers hybrid work (Mondays and Thursdays in office), health insurance, 401(k), paid time off, family leave, disability coverage, training & development, wellness resources, and stock options.
Requirements:
- 3+ years of experience in field marketing, event marketing, or B2B events, ideally in benefits, healthcare, insurance, or SaaS
- Proven experience owning trade shows, conferences, and customer-facing events from planning through execution
- Strong understanding of how field marketing supports sales, builds relationships, and generates pipeline
- Excellent project management skills with ability to juggle multiple events, stakeholders, and deadlines
- Strong budget management, vendor negotiation, and organizational skills
- Proactive, resourceful, and hands-on approach with comfort taking ownership
- Strong interpersonal and communication skills, with confidence engaging brokers, HR leaders, executives, and internal teams
- Experience using CRM and event management platforms (HubSpot is a plus)
- Willingness to travel regularly to support events and field marketing initiatives
