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Snowflake is seeking a Field Marketing Manager based in Brazil to drive field marketing initiatives across the region. This is an individual contributor role focused on planning, executing, and measuring end-to-end field marketing campaigns designed to build market awareness and accelerate pipeline for Snowflake's AI Data Cloud in Brazil.
You will work as a key partner to the local Sales team, blending strategic planning with hands-on campaign delivery. You will design localized programs ranging from executive roundtables and proprietary roadshows to third-party industry events and account-centric initiatives that engage key decision-makers and support territory revenue goals.
Key Responsibilities:
- Own and execute the field marketing strategy for Brazil in partnership with the Sr. Field Marketing Manager, tailoring global and regional marketing priorities to the local enterprise landscape and market dynamics
- Architect and deliver multi-touch programs including regional roadshows, executive roundtables, and high-touch customer experiences designed to generate and accelerate pipeline and promote customer growth
- Drive targeted marketing initiatives to increase brand recognition and position Snowflake as the leading AI Data Cloud across key industries in Brazil
- Build trusted partnerships with Account Executives and SDR teams to align field marketing strategy with territory targets and key accounts
- Work with Product Marketing and Customer Marketing teams to localize domain-specific messaging, content, customer stories, and campaign assets for the Brazilian market
- Manage end-to-end campaign operations from lead capture and SDR follow-up enablement to analyzing program performance, tracking pipeline attribution, and optimizing marketing ROI
- Oversee local event agencies, vendors, and suppliers to ensure flawless execution within budget and timeline expectations
Requirements:
- 5+ years of B2B field marketing experience in enterprise software, SaaS, or data/tech solutions, with a track record of supporting enterprise sales teams in Brazil
- Proven success as an individual contributor leading end-to-end campaign execution from concept to post-event lead flow and pipeline tracking
- Strong executive presence with demonstrated ability to build credibility and strategic alignment with Sales Leadership and cross-functional teams
- Fluency in both Portuguese and English (written and verbal) required
- Strong analytical capabilities with hands-on experience tracking pipeline attribution, program conversion metrics, and managing field budgets
- Familiarity with enterprise CRM and marketing automation tools (e.g., Salesforce, Marketo, Demandbase/6sense)
- Must be legally authorized to work in Brazil without restrictions
- Willingness to adhere to Snowflake's local hybrid work arrangement and travel within Brazil/LATAM as required for field events (up to 30–40%)
