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F5 is seeking a Field Marketing Manager for Mexico City to drive demand generation and field marketing initiatives across the LATAM region. You will report directly to LATAM Sales leadership while collaborating with a global marketing team, positioning yourself at the forefront of F5's marketing transformation and new program development.
Key Responsibilities:
Demand Generation: Develop and execute pipeline acceleration programs to drive movement through the demand waterfall. Manage KPIs and funnel linearity, proactively partner with sales on lead management, and maintain discipline around lead follow-up and pipeline contribution tracking.
Field Marketing: Research, select, design, and manage local events as part of the overall marketing mix. Develop cohesive pre-event and post-event strategies to maximize engagement and response rates. Forecast, measure, and analyze program impact to inform continuous improvement of field marketing approaches. Communicate and educate the sales team on new and planned marketing activities at global, regional, and local levels.
Partner Marketing: Identify and engage key distributors and resellers to drive joint marketing initiatives. Manage MDF (Marketing Development Funds) effectiveness with focus on ROI, ensuring F5 campaigns execute effectively through the channel.
Data Analytics: Drive continuous analysis of campaign and field initiative data to extract learnings. Interface with database insights to manage database health, unsubscribe rates, net new contacts, and dormant account behavior.
Public Relations: Serve as primary point of contact for regional PR agencies and corporate teams to execute local media opportunities.
Marketing Tools & Operations: Manage budgets with strong yearly and quarterly planning. Maintain familiarity with Tableau, Allocadia, Adobe, Salesforce, Marketo, and similar platforms. Uphold F5's Business Code of Ethics.
Requirements:
- Minimum 5 years of digital, field, and channel marketing experience in IT B2B demand generation
- Demonstrated history of ROI attribution to pipeline
- Bachelor's degree in Marketing or related field
- Fluency in English (required); Spanish fluency (required for local execution)
- Proficiency with CRM and marketing automation platforms (Salesforce, Marketo)
- Experience with public relations and corporate communications
- Strong budget management and accountability skills
- Proficiency with Microsoft Office (Excel, Word, PowerPoint); Photoshop/Illustrator a plus
- Strong organizational, interpersonal, and negotiation skills
- Ability to strategize and execute, work independently or in teams, handle pressure, and adapt in fast-changing environments
- Strong analytical skills with attention to detail
