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Kong is the AI connectivity company, helping engineering teams manage, secure, and scale APIs and AI traffic. This is a builder's role to establish Kong's marketing presence in India from the ground up—no inherited playbook or existing team.
You will own the India marketing strategy end-to-end: define regional priorities and investment plans in alignment with India Sales and global marketing; identify high-potential industries, enterprise accounts, and buyer segments; and turn market insights into focused programs that generate pipeline and accelerate revenue.
Key responsibilities include:
**Account-Based Marketing**: Partner with Sales to develop and prioritize target account lists and buying groups. Design and execute ABM programs that engage decision-makers, build awareness, and create opportunities within strategic accounts. Measure account engagement, opportunity creation, and pipeline influence.
**Demand Generation**: Build integrated demand programs across digital, content, email, events, and partner channels. Translate Kong's global messaging into locally relevant campaigns for India's enterprise technology buyers. Define lead qualification, routing, SLAs, and conversion targets with Sales. Optimize programs based on pipeline contribution and cost efficiency.
**Events Strategy**: Develop an events engine spanning executive roundtables, technical workshops, webinars, industry conferences, and flagship experiences. Own planning, audience acquisition, execution, follow-up, and performance measurement. Build a repeatable model prioritizing meaningful engagement and commercial outcomes.
**Partnerships**: Work with channel and technology partners to develop joint demand generation and co-marketing programs. Equip partners with localized content, campaigns, and sales enablement. Identify opportunities to extend reach through strategic ecosystems.
**Brand & Presence**: Adapt global campaigns and content for local market needs while maintaining Kong's positioning. Build relationships with industry communities and enterprise decision-makers. Develop programs that strengthen awareness and consideration.
**Budget & Impact**: Manage the India field marketing budget against clear business priorities. Establish dashboards connecting marketing activity to qualified pipeline, opportunity progression, and revenue. Share performance transparently and build a continuous improvement culture grounded in data and accountability.
**Requirements:**
- Builder's mindset: experience building a marketing function, regional program, or demand engine from scratch (not just operating an established one)
- B2B technology marketing experience: ability to market complex technology solutions to enterprise buyers and translate technical value into business impact
- Strong ABM and demand generation expertise: proven ability to prioritize accounts, engage buying groups, generate demand, and build programs that contribute to pipeline
- Track record in high-growth environments: comfort with ambiguity, shifting priorities, limited resources, and moving quickly
- Cross-functional leadership: ability to align Sales, global marketing, partners, and regional stakeholders without formal authority
- Events expertise: proven ability to design experiences that build relationships, create opportunities, and justify investment
- Commercial and analytical rigor: understanding of pipeline metrics, conversion rates, campaign performance, and marketing efficiency
- Deep knowledge of India's enterprise technology landscape: understanding of accounts, industries, buying dynamics, and ecosystems
- Clear, adaptable communication: ability to build credibility with engineers, executives, sales teams, and marketing leaders
**Preferred qualifications:**
- Experience marketing APIs, cloud infrastructure, developer platforms, cybersecurity, or AI technologies
- Experience building channel marketing or partner-led demand generation programs
- Established relationships across India's enterprise technology, financial services, or global capability center (GCC) ecosystem
- Experience working in global, matrixed organizations while building region-tailored programs
