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Salary: USD 105,000 - 130,000 / annual
Ivalua, a leading global provider of cloud-based procurement and spend management solutions founded in 2000, is seeking a Field Marketing Manager to lead marketing initiatives for the Canada region, one of four North America sales regions. This role reports to the Head of Marketing, North America and may also support select field events in the West region.
You will develop and execute comprehensive field marketing strategies tailored to regional market needs, driving new lead and pipeline generation. Key responsibilities include planning and executing high-impact field events (regional events, roundtables, conferences), leading and owning a flagship event within the Procurement Innovation on Tour series with end-to-end execution oversight (agenda, speakers, venue, catering), and developing Account-Based Marketing (ABM) strategies targeting key account segments with customized programs.
You will design and execute integrated marketing campaigns in collaboration with product marketing and digital teams, including events, webinars, and digital initiatives. Partner closely with sales leadership to understand market dynamics and ensure marketing efforts effectively support sales goals. Monitor and analyze marketing initiative effectiveness through metrics and KPIs, making data-driven adjustments to optimize performance. Manage the field marketing budget, ensuring effective resource allocation and ROI maximization.
Ivalua is a stable, cash-flow positive, privately held company with a hybrid working model (3 days in office per week). The company emphasizes innovation, sustainability, and supply chain resilience, serving hundreds of the world's most admired brands.
REQUIREMENTS:
- 6+ years of marketing experience, including 3+ years in field marketing
- 3+ years of experience managing and executing in-person hosted events
- Demonstrated expertise in managing field events and executing successful marketing programs that drive customer engagement and lead generation
- Strong understanding of Account-Based Marketing (ABM) principles and best practices, with a track record of developing targeted campaigns
- Exceptional organizational and project management abilities, with experience coordinating multiple initiatives simultaneously
- Strong analytical skills to assess campaign performance and derive actionable insights
- Excellent verbal and written communication skills with ability to craft compelling messaging
- Proven ability to work collaboratively across teams, driving alignment between marketing and sales
- Ability to thrive in fast-paced environment and adapt to changing priorities
- Innovative mindset with creative problem-solving skills
- Experience with HubSpot and ABM tools (e.g., Demandbase) preferred
- Bachelor's degree in Marketing or relevant field (Master's degree a plus)
- Ability to travel up to 25% of the time
- Bilingual (English/French) candidates preferred
