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Decagon is a conversational AI platform enabling enterprises to deploy AI agents that power personalized customer interactions across voice, chat, email, SMS, and other channels. Backed by a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, the company works with industry leaders like Avis Budget Group, Block's Cash App and Square, Chime, Oura Health, and Hunter Douglas.
You will build out Decagon's field marketing function, partnering closely with GTM leadership to execute a portfolio of events—conferences, executive dinners, webinars, and product launches—that drive awareness and pipeline generation. You will own the strategy and execution of field marketing programs, ensuring the right audience engagement, timely lead follow-up, and measurable ROI.
Key responsibilities include:
- Partner with GTM leadership to select and execute the right event portfolio for demand generation
- Execute event strategy to reach target audiences, generate leads, and drive timely outreach
- Extend the Decagon brand across diverse event formats (conferences, dinners, webinars, launches)
- Define and measure success through KPIs: ROI, lead generation, pipeline influence, and sales engagement
- Own lead outcomes and drive high ROI from events
- Travel domestically and internationally up to 40%
The company is in-office, driven by shared commitment to excellence and velocity. Values include Just Get It Done, Invent What Customers Want, Winner's Mindset, and The Polymath Principle.
Requirements:
- 3–5 years of experience planning, executing, and hosting sponsored events
- 1–2+ years of field marketing experience at a B2B SaaS or enterprise software startup
- Excellent attention to detail and operational rigor
- Ability to span events across tradeshows, virtual/webinar, and customer dinners
- Experience spanning awareness-building and demand-generation initiatives
- Proven ability to evolve projects and experiments into repeatable programs
- Outstanding project management skills; ability to organize multiple priorities, manage cross-functional relationships and vendors, and drive timelines
- Familiarity with sales processes and systems
- Willingness to travel domestically and internationally up to 40%
About Decagon
AI / Data / Infrastructure; SaaS / Enterprise Software — AI agents for customer support and enterprise operations.
