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Field Marketing lead

Terra Security - San Francisco, CA, USA - In-office

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Salary: USD 140,000 - 180,000 / annual

Terra Security is seeking a Field & Growth Marketing Lead to scale predictable pipeline across direct B2B and partner-led (B2B2B) motions. This is a hands-on, highly visible role responsible for designing, executing, and scaling field and growth programs that directly support revenue goals across regions, segments, and partners. You will work closely with Sales, Partnerships, and Revenue Operations to translate strategy into execution and measure pipeline impact. The role involves moving the company from ad hoc programs to scalable growth systems while influencing both direct and partner revenue motions. Key responsibilities include: - Building and executing field marketing programs across priority regions and segments in alignment with Sales and Marketing leadership - Designing partner-driven demand programs and supporting partner-sourced pipeline and partner-influenced opportunities - Launching scalable growth campaigns, testing and optimizing messaging, offers, and channels to improve conversion and efficiency - Translating learnings into repeatable growth playbooks - Acting as the primary marketing partner for Sales leaders and reps, aligning programs to territory plans, target accounts, verticals, and quarterly pipeline goals - Building clear follow-up plans, sales assets, and enablement for every campaign - Owning performance tracking and reporting for all field and growth programs, measuring impact across pipeline sourced and influenced, cost per opportunity, and conversion rates by channel and partner - Partnering with RevOps to maintain clean attribution and forecasting confidence - Using data to prioritize what scales and cut what doesn't Terra Security provides agentic AI-powered continuous penetration testing aligned to code changes and evolving attack surfaces. The company combines a swarm of trained AI agents with human supervision for safety and control. Fortune 500 organizations trust Terra to ensure every attack surface is covered across the web, AI, internal apps, APIs, mobile, networks, and the cloud. Terra has raised $38 million to date, including a $30 million Series A led by Felicis Ventures with participation from Dell Technologies Capital, Silicon Valley CISO Investments, SYN Ventures, LAMA Partners, Underscore VC, and Capital One Ventures. Requirements: - 4–7+ years of experience in B2B demand generation, field marketing, or growth marketing - Proven track record of driving pipeline and revenue impact - Experience working closely with Sales and Partnerships teams - Strong program management skills with the ability to run multiple initiatives in parallel - Analytical mindset with comfort using data to guide decisions Advantages: - Experience in a scale-up or high-growth B2B environment - Experience supporting partner-led or indirect sales motions (B2B2B) - Hands-on experience with HubSpot and Salesforce.com - Hands-on experience with paid acquisition platforms (LinkedIn Ads, Google Ads) - Experience with ABM or account-based field marketing

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