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Salary: CAD 85,000 - 100,000 / annual
Bankjoy is a Y Combinator and Bessemer Venture Partner-backed fintech startup transforming how community banks and credit unions operate through modern digital banking products including mobile banking, online banking, account opening, loan origination, and conversational AI.
You will own Bankjoy's event program and marketing calendar, leading strategy, planning, and execution across a diverse portfolio of events. Your primary responsibility is managing Elevate, the annual client conference, alongside 15–20 regional networking events, trade shows, industry conferences, league events, and executive dinners annually.
Key responsibilities include:
**Event Strategy & Execution:** Develop event strategies aligned with business goals to maximize brand impact, client engagement, and pipeline. Lead Elevate planning (venue, hotels, vendors, AV, agenda, attendee communications, sponsors, on-site management). Organize regional networking events, trade shows, and industry conferences. Plan executive dinners and client gatherings in priority markets. Manage multiple event timelines simultaneously. Collaborate with sales to set meeting goals, book meetings, and follow up with leads post-event.
**Logistics & Vendor Management:** Secure venues, catering, audiovisual, and event services. Negotiate and manage vendor contracts and performance. Coordinate booths, sponsorships, shipping, swag, travel, and staffing.
**Budget & ROI Tracking:** Develop and manage event budgets, track expenditures, and optimize cost efficiency. Measure results (leads, meetings, pipeline, attendee satisfaction). Analyze post-event feedback and ROI metrics; recommend improvements.
**On-Site Management:** Ensure smooth execution, troubleshooting, and staff coordination. Serve as primary contact for internal teams, vendors, and attendees.
**Marketing & Engagement:** Promote events via email, social media, and other channels. Develop strategies to increase attendee engagement. Coordinate prospect and client webinars (including co-hosted sessions), manage speakers, run-of-show, registration, promotion, and follow-up.
**Social Media & Content:** Create and schedule LinkedIn and social posts, especially around events. Help executives share event and thought leadership content. Support blog posts, recaps, case studies, and email campaigns. Track and report on social engagement.
**Marketing Operations:** Maintain marketing calendar, project timelines, and budgets. Manage event and campaign lists and HubSpot invitations. Coordinate with designers, agencies, and vendors.
**Requirements:**
- Bachelor's degree in Event Management, Hospitality, Marketing, or related field
- 5 years of corporate event planning, conference management, or event marketing experience (ideally B2B)
- Track record leading events from strategy through execution, including large multi-day conferences
- Strong vendor negotiation and contract management skills
- Experience developing and managing event budgets and reporting on ROI
- Ability to manage multiple events simultaneously with exceptional attention to detail and follow-through
- Experience with event management and marketing software (Cvent, Eventbrite, HubSpot, Asana, Trello) and webinar platforms
- Excellent written and verbal communication, problem-solving, and organizational skills
- Positive, hands-on attitude; ability to work independently
- Flexibility to travel and manage evening/weekend events
