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Salary: USD 60,000 - 70,000 / annual
Vertical Insure is the leading embedded insurance platform built for vertical SaaS platforms. We customize insurance options for each business and its customers, adding value and creating growth opportunities without extra overhead by embedding insurance into partners' existing product flows.
You will join the Marketing team as an Events & Campaign Marketing Specialist, reporting to the Senior Growth Marketing Manager. This is a hands-on role combining event operations and marketing campaign execution.
EVENT OPERATIONS
You will plan and execute trade shows, webinars, and virtual/in-person events, owning logistics, timelines, and vendor coordination. You'll coordinate on-site event logistics including booth services, shipping, registration, and signage. You'll serve as the day-to-day point of contact for event vendors (venues, printers, caterers, shipping) within budget guidelines set by your manager. You'll order and manage promotional materials, collateral, and event giveaways/inventory. You'll manage post-event follow-up by entering and routing leads in the CRM, launching nurture sequences, and tracking performance in partnership with sales and marketing leadership. You'll measure and report on event results including attendance, leads generated, and overall impact.
CAMPAIGN EXECUTION IN HUBSPOT
You will build and execute marketing campaigns in HubSpot from creative briefs and campaign plans, including segmenting contact lists, building emails, setting up UTMs, forms, and workflows. You'll tag and organize campaign assets in HubSpot's Campaigns tool so results roll up correctly. You'll schedule and publish approved social media posts promoting events and campaigns.
MARKETING OPERATIONS & CONTENT
You will maintain the event and campaign calendar, keeping documentation accurate and status updates flowing across teams. You'll track invoices, process vendor forms, and handle related administrative requests. You'll collaborate cross-functionally with Sales, Product, and Customer Success to align event and campaign activity with pipeline goals.
The Minneapolis office operates on a hybrid model with in-office collaboration on Tuesdays and Thursdays. At this time, only local candidates are being considered.
REQUIREMENTS
- Hands-on experience with HubSpot required — building campaign structures, emails, landing pages, forms, UTM, and workflows
- Bachelor's degree in Marketing or a related field, or equivalent practical experience
- 2-4 years of marketing, campaign, or event-coordination experience; relevant internships welcome
- Highly organized and detail-oriented, with the ability to juggle multiple deadlines and shifting priorities
- Strong written communication and proofreading skills
- Comfortable coordinating with vendors, internal teams, and stakeholders to keep projects moving
NICE-TO-HAVE
- Experience in fintech, insurance, or vertical SaaS industries
