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Bybit, a leading cryptocurrency exchange and digital financial platform serving over 80 million users globally, is seeking a Head of Commercial / Business Development to lead European commercial strategy and revenue growth across regulated digital asset and financial services.
Reporting directly to the EU Group CEO, you will lead the European commercial organization, including Country Managers and their respective in-country Business Development, KOL, VIP Relationship Management, and Community teams. You will work closely with Marketing, Product, Operations, Compliance, and global Commercial teams to drive growth across European markets.
Key responsibilities include:
**Commercial Strategy & Growth**: Define and execute European commercial strategy aligned with business objectives, market opportunities, and regulatory requirements. Own commercial targets, revenue growth, trading volumes, customer acquisition, and market expansion. Identify strategic growth opportunities across retail, active trader, VIP, and institutional customer segments. Drive commercial performance through market-specific strategies, resource allocation, and measurable KPIs.
**Country Management & Market Expansion**: Lead the European Country Management function, ensuring effective execution of commercial strategies across priority markets. Define country-specific business plans, growth targets, and market development priorities. Oversee in-country commercial activities, including business development, partnerships, KOL engagement, VIP relationships, and community management. Monitor country performance, competitive positioning, and market opportunities to optimize commercial results.
**Business Development & Partnerships**: Drive business development initiatives to expand Bybit EU's customer base, trading activity, and market presence. Develop strategic commercial partnerships with relevant fintech, crypto, trading, and financial services ecosystems. Identify new distribution opportunities, customer segments, and revenue streams. Collaborate with Product and Marketing to develop market-relevant propositions and commercial campaigns.
**KOL, Affiliate & Community Development**: Lead European KOL, affiliate, and community engagement strategies in collaboration with Marketing. Build and maintain relationships with key influencers, trading communities, and ecosystem partners. Drive customer acquisition, engagement, and trading activity through effective partner and community programs. Establish commercial performance targets, partnership frameworks, and ROI measurement.
**VIP & Key Account Management**: Lead VIP Relationship Management across European markets, focusing on high-value traders and strategic customers. Develop customer acquisition, retention, and relationship strategies for VIP, professional, and institutional segments. Drive trading activity, customer loyalty, and revenue growth through personalized relationship management. Partner with Product, Trading, and Customer Services to deliver competitive propositions and exceptional client experiences.
**Commercial Performance & Governance**: Own commercial budgets, sales forecasts, revenue reporting, and performance management across European markets. Establish KPIs covering customer acquisition, activation, trading volumes, retention, revenue, and commercial efficiency. Ensure commercial activities, partnerships, and customer engagement comply with applicable European regulatory requirements. Partner with Compliance, Risk, and Legal to maintain appropriate governance over commercial activities and customer relationships.
**Leadership & Collaboration**: Build and lead a high-performing European commercial organization, including Country Managers, Business Development, KOL, VIP Relationship Management, and Community teams. Set clear objectives, performance targets, and accountability across country and commercial functions. Act as a key member of the European executive leadership team, contributing to business strategy and sustainable growth. Collaborate with global and local stakeholders to align commercial initiatives with European market needs and regulatory requirements.
**Requirements:**
- 15+ years of relevant experience in commercial leadership, business development, sales, or market expansion, including significant executive experience in crypto, fintech, trading, brokerage, or financial services
- Proven experience leading multi-country commercial organizations and delivering sustainable revenue growth across European markets
- Strong understanding of crypto trading, digital assets, derivatives, and financial services customer segments
- Demonstrated experience managing Country Managers, business development teams, and international commercial operations
- Strong experience developing KOL, affiliate, community, and strategic partnership networks within the crypto or trading ecosystem
- Proven track record in VIP relationship management, key account development, and high-value customer acquisition and retention
- Strong commercial and analytical mindset with experience managing revenue, trading volumes, customer acquisition, retention, and profitability metrics
- Experience developing market entry strategies, commercial partnerships, and country-specific growth plans
- Strong understanding of European markets, regulatory requirements, and customer engagement within regulated financial services environments
- Proven ability to build high-performing international teams and manage complex stakeholder relationships
- Excellent strategic thinking, negotiation, leadership, communication, and stakeholder management skills
- Fluent English; additional European languages are an advantage
- Bachelor's or Master's degree in Business Administration, Economics, Finance, Marketing, Management, or a related field; equivalent relevant professional experience will also be considered
