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Enterprise Sales Manager

ApplyBoard Inc. - Kitchener, ON, Canada - In-office

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ApplyBoard is seeking an Enterprise Sales Manager to expand Capio's footprint across the United States. Capio is an AI-driven International Enrolment Management Platform that automates the end-to-end student enrolment journey for educational institutions, combining AI-powered lead generation, real-time market insights, application and admissions automation, AI-driven enrolment planning, and agent management with compliance tracking. This is a full-cycle, consultative enterprise sales role working with senior leaders at colleges and universities to understand their enrolment challenges and position Capio as core infrastructure. You will own deals from first conversation through close, onboarding, and expansion, while collaborating closely with Product, Engineering, Marketing, and Partnerships teams. Key responsibilities include: - Owning the full enterprise sales cycle: discovery, demo, proposal, security review, procurement, and close - Selling to senior stakeholders such as Enrollment, International, Admissions, Marketing, and IT leaders - Working with inbound, outbound, and partner-driven opportunities - Collaborating with Marketing and Partnerships to refine Ideal Customer Profiles (ICPs), messaging, and pipeline strategy - Navigating enterprise procurement processes, including IT/security reviews (e.g., HECVAT) - Maintaining accurate pipeline management and forecasting in CRM systems - Supporting onboarding and early customer success to drive adoption, retention, and expansion - Consistently meeting or exceeding revenue and growth targets This role is ideal for someone who has sold complex B2B SaaS solutions with multi-stakeholder buying committees and thrives in an early-stage, high-ownership environment. You'll have early-stage GTM influence on product and strategy, the opportunity to sell a mission-critical platform rather than a point solution, and high autonomy with direct access to leadership in a fast-moving environment. REQUIREMENTS: - 5+ years of experience selling B2B SaaS, ideally in enterprise or mid-market environments - Proven success managing long, multi-stakeholder sales cycles - Strong discovery, demo, and objection-handling skills - Experience working with CRM systems (Salesforce, HubSpot, or similar) - Comfort selling technical or data-driven platforms to non-technical buyers - High level of ownership, self-direction, and accountability - Excellent written and verbal communication skills - Experience in EdTech or Higher Education is a strong asset (but not required)

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