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Preply is a unicorn edtech platform (Series D, $150M) that connects 100,000+ tutors teaching 90+ languages to learners in 180 countries. The company is building AI-enhanced, human-led learning experiences at global scale.
You will lead the MarTech engineering team, responsible for building platforms that power Preply's marketing operations. These systems automate campaigns, generate content at scale, and measure performance across paid marketing, SEO, and AI Search. Your role bridges engineering, product, marketing, and data to solve complex technical problems with direct business impact.
Key Responsibilities:
- Lead and grow high-performing engineering teams, fostering ownership, collaboration, and technical excellence.
- Coach and mentor engineers through regular feedback and career development, creating an environment for growth and autonomy.
- Set technical vision and strategy for MarTech platforms, guiding how technology, data, and AI scale marketing and acquisition.
- Identify and prioritize high-impact opportunities in partnership with Product, Marketing, and Data teams.
- Own execution and delivery, translating strategy into realistic plans while balancing speed, quality, and reliability.
- Provide technical leadership on system design and architecture; guide teams through complex trade-offs.
- Champion engineering best practices: code quality, reliability, observability, security, and development processes.
- Partner cross-functionally with Marketing, SEO, Brand, Product, Data, and Legal to align priorities, ensure data quality, and manage privacy and consent responsibly.
Preply's engineering culture emphasizes Python/Django, data-driven decisions, A/B testing, and rapid iteration (50–60 releases per day). The company has achieved 90%+ adoption of AI coding tools and is moving toward AI-augmented development at scale. Engineers have direct access to best-in-class tools and freedom to experiment.
Requirements:
- 4+ years of experience leading and developing engineering teams, with a track record of delivering business-critical products or platforms.
- Strong software engineering background and technical depth.
- Domain experience in MarTech, AdTech, Growth, tracking/attribution, paid marketing, SEO platforms, or related data-intensive systems and automation platforms supporting marketing and business teams.
- Demonstrated passion for building high-performing teams and supporting engineer growth through coaching, mentorship, and career development.
- Strong technical judgment and systems thinking; comfort guiding architectural discussions and evaluating trade-offs.
- Ability to partner closely with Product, Marketing, and Data to identify opportunities, set priorities, and drive measurable outcomes.
- Strong execution focus: turning broad goals into realistic plans, managing dependencies, and helping teams achieve ambitious outcomes.
- Clear communication and thoughtful leadership; ability to explain complex topics simply, bring stakeholders together, and lead with empathy, transparency, and accountability.
