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Salary: USD 90,000 - 200,000 / annual
Fi is a Series B pet-tech company transforming pet ownership through real-time location tracking, activity monitoring, and behavior insights. The company is building technology to bridge communication between pets and humans, with a team drawn from Square, Google, Oura, Peloton, and Uber.
You will own lifecycle and email marketing strategy end-to-end, reporting to the Marketing Director. This role sits at the intersection of creativity and analytics, requiring you to craft performance-driven campaigns that build loyalty and engagement across the customer journey.
Key responsibilities:
- Lead lifecycle and email marketing strategy from acquisition and onboarding through retention and reactivation, optimizing for engagement and conversion at every stage
- Own campaign creation and execution for product launches, brand moments, and seasonal activations
- Collaborate cross-functionally with brand, creative, growth, product, and CX teams to align messaging and design across touchpoints
- Design and execute A/B tests on subject lines, flows, content, and timing to improve performance
- Partner with the data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and inform strategy
- Expand owned channels strategy across SMS, in-app, and other channels to create cohesive customer journeys
- Champion deliverability, compliance, and best practices to ensure on-brand, relevant, effective messaging
You'll work in a dog-friendly office environment with flexible PTO, comprehensive health coverage (medical, dental, vision), wellness perks (One Medical, Kindbody, Talkspace), and a $500 annual donation to a dog charity of your choice. You also receive a free Fi collar membership.
Requirements:
- 3–5 years of email and lifecycle marketing experience, ideally in fast-paced DTC or subscription-based environments
- Proven ability to design and deploy high-impact campaigns end-to-end using CRM and ESP tools (experience with Customer.io preferred)
- Strong understanding of segmentation, automation, personalization, and customer journey mapping
- Analytical mindset with ability to interpret data and translate insights into action, optimizing for engagement, conversion, and customer lifetime value
- Experience partnering with creative and data teams to balance storytelling with performance
- Ability to manage multiple projects and deadlines in a fast-moving startup environment
- Excellent communication skills and sharp attention to detail
- Passion for helping pets live longer, healthier lives
