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Bentley Systems, a $1B+ infrastructure engineering software company (Nasdaq: BSY), is seeking a Director of Strategic Social and Communications Operations to lead the digital engagement engine and operational backbone for global corporate communications.
You will direct a multidisciplinary team responsible for social media strategy, digital performance content, speaker placements, and communications analytics. Reporting to the VP of Communications, you will manage four direct reports: a Social Specialist, Tactical Blogs & Performance Content Lead, Senior Manager of Operations/Metrics/Performance Enhancement, and US Speaker Bureau Leader.
Key responsibilities include:
**Digital & Social Media Strategy**: Architect global social media strategy across LinkedIn, X, YouTube, and regional platforms. Rationalize and optimize the company's three primary social channels for audience growth, engagement, and referral traffic. Oversee community engagement, employee amplification programs, and partner co-marketing initiatives. Establish digital crisis protocols in collaboration with PR, Legal, and Product teams.
**Communications Operations & CommTech Enablement**: Modernize the communications technology stack (social listening, publishing workflows, media intelligence, CMS, digital asset management). Identify and prioritize stories and content types for maximum resonance with audience segments. Establish tone, style, and format standards across written, video, visual, and audio executions. Drive workflow governance and manage external agency partners and operational budgets.
**Performance Content & Editorial Engine**: Define key audience segments (industry watchers, existing users, prospects, developers, partners) and their content needs. Steer the tactical blog and performance content roadmap, aligning technical deep-dives with SEO and lead conversion targets. Transform complex engineering software concepts (digital twins, AI modeling, structural simulation) into accessible digital narratives. Bridge brand narrative with demand generation to support product marketing campaigns.
**Executive Visibility & Speaker Bureau Leadership**: Direct strategic executive visibility programs, placing senior leaders on premier global industry stages. Lead the US Speaker Bureau, scaling speaker enablement, pitch curation, and executive coaching. Drive speaker bureau measurement, tracking executive influence and pipeline impact.
**Performance Analytics & Business Impact**: Define unified communication scorecards and dashboards moving beyond surface metrics to evaluate brand sentiment, share of voice, and pipeline influence. Lead quarterly business reviews with marketing and executive leadership, translating communications performance into strategic insights.
You will operate as a senior cross-functional partner across marketing, product, partnerships, and other business functions, engaging regularly with executive stakeholders. Success depends on building trusted relationships, navigating complex stakeholder environments, and driving integrated outcomes across teams without direct reporting authority.
**Requirements:**
- 10–14+ years of experience in digital communications, corporate social media, or communications operations, ideally within B2B SaaS, enterprise engineering software, or complex technical industries
- 4+ years in direct people management with demonstrated success coaching specialized, high-performing operational and creative teams
- Demonstrated track record scaling digital operations within a global organization ($1B+ revenue scale)
- Deep proficiency in modern CommTech/MarTech tools: social management platforms (Sprinklr, Sprout Social), listening suites (Brandwatch, Talkwalker), CMS platforms, and analytics systems (Google Analytics 4, Power BI, Tableau)
- Superior executive stakeholder skills with experience counseling C-suite leaders and translating engineering-centric technology into corporate narrative
- Exceptional content creator and strategist across written, video, visual, and audio formats; ability to match content type and story to the right audience
- Deep expertise in audience mapping and segmentation; ability to define what each audience needs and translate that into engagement-driving content decisions
- Strategic thinker with a strong point of view who sets direction and develops coherent social strategy others can rally behind
- Highly effective in complex, matrixed environments; comfortable working across organizational silos and skilled at building alignment without direct authority
- Collaborative integrator who identifies dependencies, bridges functions, and synthesizes stakeholder inputs into actionable plans
- Strong executive presence and communication skills; ability to operate comfortably with senior leaders and earn credibility quickly
- Analytically grounded; ability to set measurable goals, track what matters, and use data to refine strategy and demonstrate impact
