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OpenLoop is a telehealth support solutions company founded to bring care anywhere. The company provides go-to-market care delivery solutions for companies offering virtual support to patients across specialties in all 50 states.
As Director of SMB Sales, you will own the small and mid-market segment end-to-end, focusing on two priority growth segments: multi-location brick-and-mortar operators (practices and clinic groups scaling past their first site with multi-stakeholder buying decisions) and early-stage creator-led health brands (founders with an audience building zero-to-one health products).
Key responsibilities include:
- Own the SMB sales book end-to-end with full P&L accountability
- Build the outbound motion from scratch: targeting, messaging, sequencing, and account planning for multi-stakeholder buyers (majority outbound with inbound overlay)
- Lead, coach, and develop the sales team with authority over composition and headcount
- Establish and enforce qualification standards that clearly separate SMB from single-location inbound and mid-market segments
- Own speed to first touch on inbound routing to your segment
- Partner with Marketing on ABM, events, and gifting; provide data-driven feedback on targeting and volume constraints
- Manage routing boundaries with Inside Sales below and mid-market/enterprise above; propose changes based on data
- Own the handoff standard to onboarding and activation; be accountable for first twelve months' revenue from closed accounts
- Drive Launchpad attach as the fastest path to getting partners live and producing patients
- Build the scorecard for this segment and report constraints honestly (targeting, pipeline volume, or rep performance)
You will inherit an existing team and have the authority to shape it. This is a build role where today these deals mostly arrive by accident; you will establish the systematic outbound motion to capture them.
REQUIREMENTS:
- 7+ years in sales with 3+ years leading a sales team responsible for generating its own pipeline
- Proven track record building an outbound motion from scratch (targeting, messaging, sequencing, account planning—not just enforcing someone else's cadence)
- Credibility with SMB owner-operators and founders; they value decisiveness and clear paths over discovery frameworks
- Experience selling into multi-stakeholder organizations where the decision-maker differs from the signer
- Fluency with creator, influencer-led, and PLG-driven businesses; understanding of how early-stage operators buy
- Experience taking over an existing team, forming a fast and accurate read, and acting on it
- Fluency in pipeline math and willingness to tell leadership when targets are not supported by inputs
- Ability to operate well with incomplete data and communicate that uncertainty clearly
