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Salary: USD 199,100 - 348,400 / annual
ServiceNow is seeking a Director of Regional Product Management to own AI product strategy and execution in a specific industry or customer segment across the Americas. This is an individual contributor role reporting to the leader of Regional Product Management for the Americas.
You will be responsible for translating ServiceNow's global AI product roadmap into a localized strategy for your assigned market. Key responsibilities include:
**Regional Strategy & Adaptation**: Translate global AI product roadmap into market-specific plans; tailor use cases, solution packages, and messaging to customer operational problems; account for industry regulations and compliance requirements; track AI adoption trends and adjust priorities accordingly.
**Go-to-Market & Sales Enablement**: Partner with sales, marketing, and channel partners to launch AI products; run discovery on priority deals and shape buying criteria early in the sales cycle; build discovery guides, use case catalogs, demo stories, and value stories for seller reuse; ensure AI use cases go live post-win by coordinating with customer success, professional services, and partners.
**Commercial Strategy & Financial Targets**: Own commercial strategy including product mix, packaging, and deal structure to meet revenue and margin targets; set and own quarterly targets for deals in motion, AI attach, and discovery completed before close; work with pricing teams on packaging and discount guidance.
**Voice of the Customer**: Act as technical and commercial expert in your market; gather customer feedback and translate repeated needs into solution requirements; test emerging AI ideas with customers; represent ServiceNow with customer executives and at industry events.
**Competitive Intelligence**: Monitor competitors selling AI into your market; analyze win/loss data for patterns; equip sales teams with positioning and competitive responses.
**Requirements**:
- 10+ years in product management, solution consulting, or go-to-market strategy in enterprise software
- Domain depth in at least one industry or customer segment, including core systems, regulations, and buyers
- Track record of influencing enterprise deals through discovery, solution design, or deal structure
- Experience taking AI or automation use cases from concept to production at customers
- Familiarity with ServiceNow AI Platform (preferred)
- Commercial and strategic skills: ability to design and run launch plans, set packaging and discount guidance, translate regulatory requirements into solution changes
- Relationship and communication skills: align product and field teams without direct authority, understand how business and IT leaders make decisions, manage expectations with senior leaders
- Analytical and technical skills: use sales data and market trends to prioritize, understand enterprise AI and platform technology, synthesize customer feedback into ranked requirements
