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Salary: CAD 193,200 - 241,500 / annual
Procurify is seeking a Director of Performance Marketing to lead paid acquisition and digital experience strategy, driving qualified pipeline growth as AI reshapes B2B software buying. This is a hands-on leadership role combining deep paid media expertise, commercial acumen, and strategic digital experience design.
You will report to the CMO and directly manage a Senior WebOps Manager while collaborating closely with Demand Generation, Content & Brand, Product Marketing, Revenue Operations, and Sales.
Key responsibilities include:
**Paid Media Strategy & Performance:** Own strategy, execution, forecasting and performance of paid acquisition channels (Google Ads, Microsoft Advertising, paid social, review platforms, emerging channels). Lead optimization across campaign strategy, audience targeting, bidding, creative experimentation and budget allocation. Identify, test and scale new acquisition opportunities. Leverage CRM data, offline conversion tracking and advanced bidding strategies. Own paid media budgets, forecasting and agency relationships.
**Digital Experience & Conversion Optimization:** Lead Procurify's digital experience strategy as AI transforms buyer research and purchasing. Own website conversion strategy across key digital journeys and landing pages. Manage and develop the WebOps Manager, establishing a prioritized roadmap for website performance and conversion optimization. Lead a structured experimentation program using data and testing to improve website effectiveness. Partner with Content & Brand and Product Marketing to align digital experiences with buyer intent.
**Analytics, Measurement & Commercial Performance:** Own performance analysis and reporting across paid acquisition and digital conversion, connecting investment to qualified pipeline and revenue. Partner with Revenue Operations on attribution, conversion tracking and measurement. Apply advanced analytics, attribution and incrementality testing. Translate insights into clear executive recommendations and forecasts.
**Leadership & Cross-Functional Collaboration:** Provide strategic and operational leadership balancing hands-on execution with longer-term growth. Partner with Demand Generation on integrated campaigns and conversion experiences. Collaborate with Content & Brand on SEO and organic initiatives. Build partnerships with Product Marketing, Sales and Revenue Operations. Champion AI applications across performance marketing. Communicate priorities and strategic recommendations to leadership.
Success will be measured by: growth and efficiency of qualified pipeline from paid acquisition; improvement in website conversion performance; demonstrated contribution from new acquisition opportunities; strong performance measurement and insights; effective leadership and cross-functional collaboration.
**Requirements:**
- 7-10 years of B2B SaaS performance marketing experience with demonstrated ownership of significant paid media budgets and measurable pipeline outcomes
- Deep, hands-on expertise in Google Ads and Microsoft Advertising, including campaign strategy, bidding, optimization and performance analysis
- Proven success driving paid acquisition and qualified pipeline in B2B SaaS with complex buying journeys and multi-stakeholder decisions
- Strong understanding of advanced paid media measurement and optimization, including offline conversions, CRM-based performance data and automated bidding strategies
- Demonstrated experience leading website conversion strategy, CRO programs and digital experience improvements with measurable business results
- Advanced analytical and experimentation skills, including attribution, performance forecasting, incremental measurement and investment optimization
- Hands-on experience with Salesforce, Google Analytics 4 and Google Ads; familiarity with marketing automation and attribution platforms (Marketo, Marketo Measure)
- Strong commercial judgment and problem-solving skills; ability to translate insights into clear priorities and execution
- Demonstrated ability to leverage AI tools to improve marketing performance, generate insights and accelerate workflows
- Experience managing team members, collaborating with agencies and influencing cross-functional stakeholders
- Strong executive communication skills and ability to present data-driven recommendations to senior leadership
- Strong knowledge of SEO, GEO and organic acquisition, with understanding of how these intersect with digital experience and conversion optimization
