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Salary: USD 179,500 - 224,300 / annual
BlueVine is the largest small business banking platform in the U.S., serving over 750,000 small businesses with modern financial solutions including checking, lending, payments, and related services. The company is backed by leading investors including Lightspeed Venture Partners, Menlo Ventures, 83North, and Citi Ventures, with a 500+ person global team.
You will lead BlueVine's complete paid media portfolio and shape investment strategy across performance and brand marketing to drive durable growth. Reporting to the Head of Marketing, you will serve as a senior leader on the team, owning paid media strategy, investment, experimentation, measurement, and creative strategy across all channels. Your primary mandate is to acquire Checking and Lending customers at sustainable acquisition costs.
Key responsibilities include:
- Own full-funnel paid marketing strategy and results across paid search, paid social, connected TV, online video, podcasts, streaming audio, display, out of home, and emerging channels
- Build and lead a high-performing paid media and marketing analytics team with clear ownership, high standards, and accountability
- Identify and resolve capability gaps across processes, automation, team structure, and headcount to support growth plans
- Manage paid media as an integrated investment portfolio, setting channel strategies and targets, evaluating marginal returns, and adjusting plans based on evidence
- Diagnose underlying drivers of performance and growth, turning campaign data and customer behavior insights into actionable growth strategies
- Establish experimentation and measurement plans spanning attribution, incrementality, geo testing, media mix modeling, brand lift, and funnel analysis
- Own paid creative testing strategy in partnership with Brand, Creative, Web, and Content teams
- Strengthen the operating model across internal teams, agencies, platforms, and partners, determining which capabilities to build internally versus leverage externally
- Develop strategy and organizational roadmap for emerging channels including influencers, marketing partnerships, sponsored placements, and AI ads
- Serve as a senior strategic partner within Marketing and cross-functionally with Business Operations, Finance, Product, Data Science, and Legal
This role requires a proactive, autonomous leader and exceptional problem solver who can identify true growth drivers, prioritize high-impact opportunities, and translate insights into focused action.
Requirements:
- 12+ years of experience in paid media, growth marketing, or performance marketing, including at least 3 years leading and developing teams
- Deep paid media expertise across performance marketing and brand media channels: paid search, paid social, CTV, online video, audio, podcasts, display, and out of home (direct mail experience is a plus)
- Full-funnel growth mindset with ability to balance investment between demand generation and demand capture
- Problem solver who brings structure to ambiguous challenges, forms testable hypotheses, and translates evidence into actionable recommendations
- AI-native operator who uses emerging tools to accelerate analysis, improve workflows, and increase team output speed and quality
- Strong command of growth economics and media measurement, with experience managing substantial multi-channel budgets and applying CAC, LTV, marginal returns, attribution, incrementality, and media mix modeling
- Experience optimizing media in a business where lead quality can be evaluated through downstream outcomes such as activation, revenue, or LTV
- Strong creative judgment and ability to connect media strategy with messaging, formats, audiences, offers, and customer journeys
- Excellent communication and collaboration skills across Creative, Product, Risk, Finance, Data Science, Business Operations, and Legal
- Experience in fintech, financial services, or regulated categories preferred but not required
- Bachelor's degree or equivalent practical experience preferred; MBA or advanced quantitative/technical degree is a plus
- Strong connection to BlueVine's mission of empowering small businesses
