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SumUp is seeking a Director of Sales to own commercial performance across North and Central Europe, spanning the UK, Ireland, the Netherlands, Germany, Austria, and Switzerland. This is a rare opportunity to shape a brand new regional sales structure from the ground up, moving from a country-led model to a channel-specialist structure while maintaining regional cohesion.
You will be the single owner of commercial performance across all sales channels in the region. Key responsibilities include:
• Own commercial performance across all sales channels, working closely with sales leaders to identify opportunities and translate insights into actionable plans that drive results
• Build a clear go-to-market plan for the region that accounts for local competition and market maturity
• Decide where to invest budget and hiring capacity across markets and channels, reallocating resources toward the strongest-performing areas
• Support and develop senior sales leaders to strengthen pipeline leadership, accelerate performance, and ensure long-term succession planning
• Spend regular time in the field and in local sales offices, working directly alongside reps and managers to stay connected to ground-level realities
This role sits above the channel-specialist structure as the regional commercial leader, responsible for forecasting discipline, pipeline management, and developing the leadership team behind ambitious growth targets. You'll operate across both strategy and execution, balancing desk work with regular travel and time on the sales floor.
SumUp is a fintech company serving over 4 million small businesses across 38 markets, providing payment solutions, financing, and customer relationship tools. The company has 3,000+ employees from 90+ nationalities and is headquartered in Berlin with a London office.
QUALIFICATIONS & REQUIREMENTS:
• Proven ownership of regional or business-level commercial outcomes, with a track record of turning around underperformance (not just scaling existing success)
• Strong commercial understanding of SMB sales, ideally from payments, fintech, or another SMB technology sector
• Extensive experience leading senior sales leaders, including setting targets, forecasting, and allocating budget and capacity across multiple markets
• Comfort operating across both strategy and execution, including regular travel and time spent on the sales floor
• Ability to build trust quickly with senior stakeholders, inspire teams toward ambitious targets, and hold people accountable for delivery
