SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Scrunch, a Sitecore company, is building the leading platform for AI search visibility and optimization. As AI search and conversational agents (ChatGPT, Claude, Gemini) replace traditional web search, Scrunch helps marketing teams rethink product discovery on AI platforms. The company serves 500+ paying brands including Fortune 500 companies like Lenovo and ADP.
You will establish and lead Product Marketing as a strategic business capability during a pivotal growth stage. This is a hands-on leadership role with significant ownership—you will personally drive critical strategic initiatives while shaping how Product Marketing operates across the business.
Key responsibilities:
**Build the Product Marketing Capability:** Establish Product Marketing as a strategic discipline, assess organizational gaps, define scalable practices and operating rhythms, and mentor cross-functional teams. Operate as both strategic leader and hands-on contributor.
**Drive Product and Go-to-Market Strategy:** Own positioning, messaging, segmentation, and go-to-market planning. Partner with Product Management on roadmap priorities and translate product strategy into executable plans for Marketing, Sales, Sales Enablement, Customer Success, and Partners. Serve as voice of market and customer in business decisions.
**Build Scalable Launch and Release Processes:** Define product release and launch processes, establish a release-tiering framework, and create repeatable processes that improve launch quality and measurable impact.
**Enable Growth and Market Adoption:** Develop differentiated positioning and value propositions for buyers, customers, partners, and analysts. Turn customer and competitive insights into business opportunities. Partner with Revenue Marketing to activate product narratives across campaigns, content, and demand-generation programs.
**Support Sales and Customer-Facing Teams:** Partner with Sales Enablement as subject matter expert. Enable Sales, Customer Success, and Partner teams with field-ready narratives, content, proof points, and competitive guidance.
**Requirements:**
- Significant Product Marketing experience in technology, SaaS, AI, Search, Martech, or fast-moving product environments
- Proven experience introducing, building, or maturing Product Marketing capabilities in organizations where the function was new or evolving
- Demonstrated ability to assess ambiguous business needs, identify gaps, establish priorities, and move from strategy to execution
- Strong expertise in positioning, messaging, product launches, release management, go-to-market planning, market intelligence, and competitive strategy
- Experience partnering with Product Management on roadmap strategy, product planning, and prioritization
- Experience translating product releases into integrated marketing campaigns and seller-ready narratives
- Strong understanding of how Product Marketing supports Sales Enablement
- Executive presence and ability to influence senior stakeholders across functions
- Strong mix of strategic thinking and hands-on execution; ability to turn complex products into clear, compelling stories
- Experience coaching, mentoring, or managing Product Marketing talent strongly preferred (immediate people management not guaranteed)
- Excellent communication, collaboration, and stakeholder-management skills
- Comfort operating in fast-moving environments where priorities evolve
