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Salary: USD 135,000 - 165,000 / annual
ProcessUnity is a Third-Party Risk Management (TPRM) software company that helps organizations protect themselves from cybersecurity threats and vendor-related risks. The company combines a third-party risk data exchange, a TPRM workflow platform, and AI capabilities to enable risk, procurement, and cybersecurity teams to manage their entire vendor ecosystem.
You will serve as Director of Product Marketing, owning how ProcessUnity positions and messages its solutions to the market. This role is primarily an individual contributor position today with the opportunity to build and lead a product marketing team as the function grows. You will report to the Senior Vice President of Marketing.
Key responsibilities include:
- Define product positioning and messaging across the portfolio for multiple buyer personas (CISOs, TPRM program leaders, GRC and compliance executives, procurement leaders)
- Partner with Product Management to plan and execute go-to-market launches for new products, features, and AI capabilities
- Build a sales enablement program with talk tracks, pitch decks, battlecards, solution briefs, datasheets, and demo narratives
- Conduct market, customer, and competitive analysis to inform product and marketing strategy
- Support analyst relations with briefings and submissions to firms like Gartner and Forrester
- Develop thought leadership content including whitepapers, guides, blogs, and webinars in partnership with Demand Generation
- Work with Customer Marketing to capture case studies and voice-of-customer insights
- Represent ProcessUnity at industry events, webinars, and customer meetings
- Leverage AI tools to accelerate research, content creation, and enablement workflows
- Grow the function over time by hiring and mentoring product marketing team members
Requirements:
- Bachelor's degree in marketing, business administration, related field, or equivalent experience
- 8+ years of product marketing experience in B2B software with a track record of successful product launches
- Exceptional writing and editing skills with ability to translate complex technical concepts into clear, compelling narratives
- Proven ability to build sales enablement programs that sellers actively use
- Strong market and competitive research skills with a data-driven approach to positioning
- Hands-on fluency with generative AI tools (Claude, ChatGPT, Copilot) and demonstrated ability to use them to work faster without sacrificing quality; experience positioning AI-powered products preferred
- Ability to thrive as a hands-on individual contributor while building toward leading a team
- Strong presentation skills and confidence representing the company with customers and at industry events
- Familiarity with Salesforce.com and marketing automation platforms such as Marketo
- Willingness to travel occasionally for customer meetings and industry events
- Experience working with industry analysts preferred
- Experience in Third-Party Risk Management, cybersecurity, GRC, or risk management strongly preferred
