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Salary: USD 172,000 - 215,000 / annual
Lumen Energy is a solar brokerage platform serving institutional real estate owners, using proprietary financial and technical analysis (the Lux Engine) to unlock solar revenue from underutilized rooftops. Backed by Lowercarbon Capital and Designer Fund, the company works with major CRE players including Nuveen, KKR, and J.P. Morgan Asset Management.
You will lead and scale the marketing function during a critical growth phase, reporting to the Head of Sales Operations. You'll initially manage two direct reports (GTM & Campaign Manager and Content & Events Manager) and own the full marketing strategy: brand/product positioning, demand generation, content creation, and event execution.
This is a player-coach role at the intersection of product marketing, demand generation, and brand storytelling. You'll drive measurable business outcomes—pipeline, revenue, and company positioning—in a fast-paced, mission-driven environment.
KEY RESPONSIBILITIES:
- Hire, mentor, and manage a growing marketing team; set goals and performance metrics aligned with company OKRs
- Own marketing strategy and roadmap in partnership with leadership; define ICP and go-to-market segmentation
- Drive product marketing, positioning, and messaging consistency across all channels
- Own top-of-funnel strategy and execution, including ABM programs targeting institutional CRE owners
- Drive multi-channel campaigns (outbound, paid, content, events) to generate qualified pipeline
- Optimize marketing technology stack and attribution models
- Elevate brand positioning and oversee content strategy (blogs, videos, social, webinars, thought leadership)
- Lead event strategy including sponsorships, conferences, and executive engagements
- Partner closely with Sales, Product, and executive leadership on go-to-market initiatives
- Report on marketing performance, pipeline contribution, and ROI to executive leadership
You'll have regular touchpoints with the CEO/Fractional CMO (1-2x/week), Head of Sales Ops (2x/week), your marketing team (weekly), and Sales-Marketing alignment meetings (weekly or bi-weekly).
REQUIREMENTS:
Required: 10+ years of progressive B2B marketing experience with at least 3-5 years in leadership roles; proven track record building and scaling demand generation programs that drive measurable pipeline and revenue; experience managing and developing high-performing marketing teams; deep expertise across multiple marketing disciplines (demand gen, content, events, product marketing, brand); strong analytical skills to translate data into strategy; excellent written and verbal communication and storytelling; experience working closely with sales teams and understanding B2B sales cycles; comfort operating in fast-paced, high-growth environments with evolving priorities; ability to think strategically and execute tactically.
Preferred: Experience in climate tech, proptech, commercial real estate, or B2B SaaS; background selling to institutional buyers or complex, multi-stakeholder sales cycles; deep knowledge of ABM strategies at scale; experience with HubSpot, Salesforce, and modern martech stacks; track record positioning category-creating or category-defining companies; MBA or equivalent business experience; existing network in sustainability, commercial real estate, or clean energy sectors.
