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Podium is hiring a Director of Marketing for its Aesthetics vertical. The company builds AI Employees for local businesses, with 60,000+ customers across Auto, Home Services, and Aesthetics. Podium has scaled to $100M+ in AI Agent ARR in under 24 months and has been recognized by Inc. Magazine, OpenAI, and G2 for its AI implementation and agent capabilities.
In this role, you will own end-to-end marketing demand generation for the Aesthetics sub-vertical, functioning as the CMO of that business unit. You are accountable for monthly revenue, pipeline, and efficiency targets. This is a builder and operator role requiring hands-on execution alongside team leadership.
Key responsibilities include:
- Setting integrated Aesthetics marketing strategy aligned to demand targets and rallying the team around vision and pace
- Holding full accountability for marketing's monthly revenue, pipeline, and efficiency targets, including channel mix, budget allocation, execution calendar, and demand content
- Tracking pacing and pipeline against targets, proactively leading gap-closure efforts
- Leading and coaching a lean team of direct reports across trade shows/events, partner marketing, webinars, third-party media, lifecycle, and content marketing
- Collaborating with indirect reports (centralized marketing experts) on digital channels, SEO/SEM, and web execution
- Rigorously measuring channel efficacy and continuously optimizing through experimentation
- Managing vertical budget within profitability constraints and driving AOP planning
- Reporting marketing performance and strategy to leadership
- Setting the standard for AI-first marketing, deploying AI workflows and agents
- Cross-functional collaboration with other vertical leaders, design, product marketing, sales, CS, product, finance, and revenue operations
You will work in-office 5 days per week at Podium's Lehi headquarters.
REQUIREMENTS (Must Haves):
- Successful track record leading an integrated demand generation strategy/function or channel group with accountability to revenue, budget, and ROI
- Hands-on depth across marketing channels including trade shows, field/partner marketing, lifecycle, webinars, content marketing, digital, and ABM; personally run similar-scale channels
- Extreme ownership and bias to action; move fast without consensus; build strategy from ambiguity and high change
- Critical thinking and analytical rigor; make data-informed decisions using full-funnel metrics
- High performance and ROI focus; understand balance of investment in upper-funnel initiatives and attribution limitations
- Excellent communication: clear, decisive, collaborative
- Set high bar for team; provide coaching, vision, and accountability
- Excellent project management; drive action and alignment
- Customer-first mindset; deep understanding of customer, industry, and Podium value
- Heavy AI user; build workflows and agents; can demonstrate work
- Strong cross-functional partner; build trust and alignment across organization
Nice-to-Haves:
- Experience marketing to SMBs/local businesses or marketing an AI product
- Familiarity with Aesthetics industry and buying behavior
