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Inspira Education Group is a fast-growing edtech startup backed by leading VCs (Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr/StubHub founder) that democratizes access to high-quality coaching for students pursuing medical, legal, business, and college admissions. The company combines software and services to disrupt traditional application processes and level the playing field for candidates from diverse backgrounds.
As Director of GTM, you will lead the go-to-market organization by serving as the connective tissue between Sales, Product, Product Marketing, Revenue Operations, Customer Experience, Recruiting, and L&D. Your mission is to ensure customer-facing teams have the knowledge, tools, processes, and content needed to deliver exceptional customer experiences and drive business results.
Key responsibilities include:
**Sales Enablement & Training**: Design and continuously improve onboarding programs to accelerate new-hire ramp time. Develop ongoing training in product knowledge, consultative selling, objection handling, and customer experience. Create certifications, learning paths, coaching resources, and sales enablement programs. Analyze sales performance trends to identify targeted enablement opportunities.
**Data & Feedback Loop**: Analyze conversion, win/loss, and retention data to identify what's working and feed insights back into training. Review call recordings and customer interactions to surface best practices from top performers and build repeatable playbooks. Track enablement-specific metrics and their downstream impact on conversion and win rates.
**Cross-Functional Partnership**: Partner with Product Marketing to translate positioning and messaging into practical sales playbooks and talk tracks. Collaborate with Product Management on product launch readiness. Work with Marketing on campaign consistency. Support Revenue Operations on CRM adoption and process improvements. Gather frontline feedback and communicate customer insights back to leadership.
**Content & Communication**: Create high-converting playbooks, call scripts, objection-handling guides, and cross-sell/upsell matrices. Own organization and maintenance of sales enablement content including playbooks, competitive battle cards, and presentations. Develop scalable communication plans for product launches and organizational changes.
**Tools & Process**: Own or co-own enablement tooling (CRM macros, content libraries, call recording platforms) to ensure teams can access resources quickly. Partner with RevOps to maintain CRM data quality.
You bring 3+ years in customer-facing revenue roles (Sales, Business Development, Account Management, Customer Success) and/or Sales Enablement, Revenue Enablement, Sales Operations, or Product Marketing. You have direct experience carrying a sales quota or serving in a consultative customer-facing role, giving you firsthand understanding of building customer trust and operating in performance-driven environments. You've designed and scaled enablement programs that improve onboarding, sales readiness, product adoption, or customer experience. You build trusted partnerships across functions, communicate clearly to diverse audiences, use data to identify opportunities and measure impact, and have high emotional intelligence with a builder's mentality.
