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Salary: USD 180,000 - 210,000 / annual
Courier Health is building the future of patient engagement for life sciences companies. Their software helps biopharma companies support patients through their complex journey from diagnosis to therapy initiation and ongoing treatment, enabling optimal health outcomes for people living with chronic and rare diseases.
As Director of Demand Generation, you will lead the strategy and execution of demand generation, marketing operations, and events programs. You'll own the full funnel from market interest through qualified pipeline to customer advocacy. Your responsibilities include:
• Develop and execute demand generation strategy across all channels: paid media, organic, email, events, content syndication, and more
• Own the events program, including industry conferences and the annual Patient Innovators Summit
• Build field marketing strategies that drive pipeline generation and acceleration in priority accounts
• Design, launch, and iterate account-based marketing (ABM) programs
• Establish and refine attribution models and reporting infrastructure connecting marketing activity to pipeline and revenue
• Optimize lead scoring, routing, and Marketing-to-Sales handoffs with clear SLA frameworks
• Foster a culture of experimentation and testing in B2B demand generation
• Leverage AI-native tools to enhance program effectiveness and speed
• Manage and develop a team of individual contributors
You'll work in a high-growth environment where the product is strong, the customer base is expanding, and market demand is accelerating. This role requires close partnership with Sales leadership and senior management to drive measurable business impact.
REQUIREMENTS:
• 8+ years of growth or demand generation marketing experience in B2B SaaS
• Enterprise software or regulated industry experience strongly preferred
• Demonstrated track record building and scaling demand generation programs that produce measurable pipeline
• Experience owning or co-owning an events program, including at least one owned/produced event
• Strong marketing operations expertise: stack knowledge, ability to build attribution models, and capability to run analysis independently
• Deep ABM experience: account tiering, personalized program design, and multi-channel orchestration
• Proven people management skills with a track record of developing strong individual contributors
• Experimentation mindset with rigor in testing and learning
• Strong communication skills; ability to present strategy and results to senior leadership clearly and confidently
