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commercetools is seeking a Director of Demand Generation to lead global strategy and execution for pipeline generation across enterprise target accounts. You will manage a multi-disciplinary team spanning Digital Marketing, Account-Based Marketing (ABX), Field & Regional Marketing, Corporate Events, and Web Experience, partnering closely with Sales and Revenue Operations to convert demand into predictable revenue.
Key responsibilities include:
• Design and execute an integrated, multi-channel global demand engine aligned with corporate ARR targets, market expansion goals, and key enterprise ICPs
• Lead, mentor, and expand a high-performing global team across ABX, Field Marketing, Digital, Web, and Events, fostering a culture of experimentation, accountability, and commercial excellence
• Architect targeted Account-Based Marketing strategies for enterprise accounts, driving both net-new logos and expansion within existing accounts across North America, EMEA, APAC, and LATAM
• Establish a rigorous, data-driven approach to track end-to-end conversion rates, pipeline velocity, CAC, ROMI, and marketing-attributed/influenced pipeline across all channels
• Serve as a core partner to Global Sales leadership, unifying marketing targets with sales pipelines, optimizing lead-to-opportunity handoffs, and continuously aligning GTM execution
• Identify opportunities to scale marketing programs and outcomes by implementing new ways-of-working supported by AI capabilities
• Manage the global demand generation budget, making agile resource-allocation decisions backed by ROI analytics and attribution models
commercetools powers the next era of autonomous commerce for enterprises, offering AI-driven solutions that help businesses make smarter decisions, bridge digital and physical shopping experiences, and enable new ways for industries to connect with customers. The role is hybrid, requiring three days per week in the London office.
REQUIREMENTS:
• 10+ years of progressive demand generation leadership in enterprise B2B SaaS/software (experience in headless/composable commerce, middleware, or developer-centric infrastructure is a major plus)
• Proven experience leading and inspiring remote, cross-functional GTM teams across multiple regions and time zones
• Mastery of modern enterprise GTM plays, multi-touch attribution, data analytics, and modern martech stacks (CRM, Marketing Automation, Intent Data engines)
• Strong business acumen with a passion for pipeline math, unit economics, and data-backed decision-making
• Exceptional communication skills with demonstrated ability to align product, sales, finance, and executive stakeholders around unified growth goals
• Genuine curiosity for using AI tools and capabilities to work smarter and more effectively, paired with a drive to learn and implement them in your team
