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Salary: USD 175,000 - 190,000 / annual
Boulder Care, a Series C digital clinic for addiction medicine, is hiring its first Director of Brand to own how trust is built with patients and communities. You will lead the brand, content, and creative system that makes Boulder's promise clear and credible across digital positioning, patient stories, campaigns, social, community partnerships, and materials that help people choose care.
This is a builder role where you will create and mature a brand machine from the ground up. You will turn a new messaging platform and visual refresh into a working system, lead an internal team and trusted external partners, and build a clear brand investment strategy with learning loops. You will report to the Chief Growth Officer and partner closely with Communications, Product, Clinical, and Commercial leadership.
Key responsibilities include:
- Own Boulder's brand positioning, visual identity, voice, and editorial point of view across the full customer journey
- Lead the brand, creative, and content team: set priorities, give clear direction, develop people, and manage external designers, production partners, and agencies
- Build the trust-content engine to power market position: patient and peer stories, clinician testimonials, reviews/social proof, owned content, creator programs, and compliant content-to-distribution plans
- Run Boulder's brand portfolio with a thesis, activation plan, budget discipline, measurement approach, and renewal gate for every material investment
- Translate visual identity and messaging guides into an easy-to-use creative system: templates, channel guidance, campaign frameworks, art direction, and self-service guardrails
- Own creative strategy and production: brand launches, community partnerships, sponsorships, executive platforms, web, and priority activations
- Use AI responsibly to increase speed and consistency while protecting clinical accuracy, human judgment, and Boulder's voice
Boulder Care is an award-winning digital clinic founded in 2017, recognized for innovation and high-quality patient care. The company provides fully virtual, multidisciplinary care teams including medical providers and peer recovery specialists, delivering personalized treatment such as medication for opioid use disorder (MOUD) and ongoing support. Boulder partners with leading health plans, employers, and community organizations to ensure accessibility and coverage. Named by Fortune as one of the Best Workplaces in Healthcare.
This is a full-time, 100% remote position with availability during standard business hours expected and flexibility to support business needs. Travel up to 15% is expected for team gatherings, production, partnership activations, and key company events. Applicants must be authorized to work for any employer in the U.S.; visa sponsorship is not available. Remote teammates working with sensitive information must have a dedicated, private workspace with a lockable door and high-speed internet to maintain HIPAA compliance. Boulder's riverfront HQ in Portland, OR is available for optional use.
Requirements:
- 10+ years in consumer brand, creative, content, or integrated marketing leadership, including leadership of internal teams and external partners
- Exceptional creative taste and judgment across identity, campaign, editorial, social-native video, web, and high-stakes storytelling
- Experience directing creative production and delivering high-quality work from constrained budgets and small teams
- Strong operating muscle: clear briefs, prioritization, budget ownership, vendor management, and outcome-based reporting
- Experience with creator, community, or customer-story programs and strong instinct for editorial trust and consent
- Excellent written and verbal communication skills
- Proven AI fluency and sound judgment about where automation helps
Nice to have:
- Experience turning human or emotionally complex categories into trusted, differentiated creative work; healthcare, behavioral health, advocacy, or other regulated categories a plus
- Experience with Figma, Adobe CC, Canva, Frame.io, Air, or similar creative tools
