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Proof is the world's first identity-assured transaction management platform, on a mission to digitize trust for critical transactions. As Director of Brand and Creative, you will own Proof's brand strategy, visual and verbal identity, and creative output across all touchpoints—including the website, campaigns, events, sales materials, and executive presence. You'll report to leadership and set creative direction for a brand that must simultaneously signal the rigor of a WebTrust-audited certificate authority and the simplicity of a reusable identity platform.
Key responsibilities include:
• Brand Strategy & Architecture: Define and steward Proof's brand platform (purpose, personality, voice, trust promise), develop brand architecture for multiple product lines (platform, VDC, notarization, agentic authorization), and lead brand evolution or refresh initiatives in partnership with the Director of Product Marketing.
• Visual & Verbal Identity: Own the complete brand system and guidelines (logo, color, typography, iconography, illustration, photography, motion, data visualization). Partner with the Head of Demand Content and Director of Communications on tone-of-voice standards.
• Brand Hub & Templates: Build a self-serve brand hub and template library enabling Sales, Marketing, and the broader company to maintain brand consistency.
• Campaign & Launch Creative: Lead creative concepting and execution for campaigns, product launches, and brand moments alongside Revenue Marketing and Product Marketing teams.
• Design Across Touchpoints: Oversee design for proof.com, digital advertising, sales collateral, presentations, video, social media, and event environments (including booth and experiential design) with the Event Marketing Manager.
• Creative Operations: Manage intake, prioritization, review and approval workflows; oversee creative budgets, agencies, and freelancers.
• Brand Health & Governance: Establish brand health metrics and research (awareness, consideration, perception among target buyers); govern consistency across marketing, sales, partners, and co-marketing; align Product Design so product and marketing brand feel unified.
This role includes occasional travel for company summits, team onsites, industry events, and customer/partner meetings.
Requirements:
• 10+ years in brand and creative, including 4+ years leading brand or creative teams at a B2B technology, fintech, or security company, or equivalent senior agency experience on comparable brands.
• Portfolio demonstrating brand systems and campaigns that made complex or trust-centric products clear and distinctive.
• Experience leading a brand refresh or new brand architecture during a company's category expansion.
• Strong creative direction across design, copy, video, and motion; ability to get hands-on when needed.
• Ability to align executives on creative decisions and explain business rationale behind brand choices.
Desirable:
• Experience building brands for financial services, payments, or identity companies.
• Experience with AI-assisted creative workflows and modern tooling (Figma, Adobe CC, Webflow).
• Experience spanning both B2B enterprise and consumer-facing touchpoints.
