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Salary: USD 220,000 - 250,000 / annual
Aura is a digital photo frame company founded by early Twitter engineers, now used by millions of families with over 1 billion photos shared in 2025. The company is available in thousands of retail stores across North America and Europe and is recognized as the best digital picture frame by Wirecutter.
As Director of E-commerce & Marketplaces, you will own the complete post-click experience on auraframes.com and Amazon marketplace, driving conversion and revenue across all digital channels. This is a high-ownership role spanning Amazon 3P, Shopify-powered storefront, and emerging marketplaces.
Key responsibilities include:
- Develop and execute marketplace strategy across Amazon and emerging channels, balancing profitable growth, brand presentation, and operational excellence
- Own the full funnel from landing to purchase, building a mature conversion rate optimization (CRO) discipline with continuous testing roadmap
- Manage product presentation, bundling, pricing, and promotional execution; translate seasonal moments into compelling experiences
- Optimize page speed, navigation, search, and overall storefront usability
- Lead Shopify storefront roadmap including theme, apps, and integrations
- Own e-commerce revenue targets, forecasting, and key performance metrics
- Partner cross-functionally with paid media, lifecycle marketing, brand, and product teams
- Develop merchandising and pricing strategies that maximize conversion, average order value, and profitability
- Drive personalization using customer behavior data and AI to create relevant shopping experiences
- Identify and deploy AI solutions (agents, workflows, automations, copilots) for competitive advantage
You bring 7+ years of e-commerce experience with significant DTC storefront and marketplace ownership. You have a proven CRO track record with demonstrated revenue impact from tests you've designed. Strong analytical fluency with GA4, A/B testing tools, and data-driven decision making is essential. You combine merchandising instinct with operational rigor, ownership bias, and excellent cross-functional collaboration skills. Shopify experience strongly preferred. Nice-to-haves include scaling brands through $100M+ DTC revenue, measurement frameworks expertise, and gifting/considered-purchase category experience.
