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Salary: USD 124,900 - 205,500 / annual
Morning Consult is a global market decision intelligence company that combines proprietary high-frequency data with applied AI to help leaders make informed decisions. This Director of Marketing Operations role owns the systems, data, and processes that convert Morning Consult's marketing efforts into pipeline while making the function AI-native.
You will manage the martech stack (HubSpot and Salesforce), lead lead routing to business development, oversee lifecycle reporting and paid media measurement, and manage global consent compliance. This is a player-coach role where you'll manage a Senior Marketing Operations Specialist while remaining hands-on.
Key responsibilities include:
- Strategy & Budget: Set the marketing operations roadmap, own the martech stack and budget, and plan targets and spend with Finance.
- Operating Rhythm: Run intake, prioritization, and weekly funnel reviews across Marketing, BizDev, and RevOps.
- Lifecycle & Routing: Own lifecycle stages, scoring, MQL/SQL definitions, and lead routing to BizDev with SLAs.
- HubSpot-Salesforce Integration: Own the integration and data model to ensure every lead reaches the right owner.
- Reporting: Build lifecycle-stage funnel reporting and paid media attribution to guide leadership spend decisions.
- Privacy & Data Quality: Own global consent (GDPR, CCPA, CAN-SPAM) with Legal, plus enrichment, deduplication, and launch QA.
- AI: Ship AI agents and automations across scoring, routing, enrichment, QA, and reporting; own the AI roadmap and measure ROI.
- People: Manage and grow a Senior Specialist; shape future headcount.
In your first year, success means Marketing, RevOps, Sales, and Finance trust the funnel reporting; campaigns launch with clean tracking and reliable measurement; MQL, lifecycle, and attribution definitions are documented and consistent; and modern AI tools are successfully deployed and integrated.
REQUIREMENTS:
- 10+ years in marketing operations or related function, with 8+ years hands-on in marketing automation.
- Deep HubSpot and Salesforce expertise, including Process Builder, APEX functions, and custom objects for marketing use cases.
- B2B required, including experience at a post-Series B or C company (roughly 200–1,000 people) with a 30+ person sales team.
- Proven ownership of lifecycle operations, lead routing, and MQL-based reporting, working closely with BizDev or SDRs.
- Experience supporting paid marketing and running ABM or supporting enterprise selling.
- Working knowledge of GDPR and global consent.
- Demonstrated people management and ownership of function, roadmap, and budget.
- Strong project management: run multiple initiatives and switch context without dropping details.
- Experience building with AI (agents or automations using Claude Code, Cursor, Clay, n8n, or similar) with measurable impact.
- Proficiency with forms, landing pages, UTMs, and tracking.
- Clear communicator who influences senior stakeholders with data.
