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Salary: USD 145,000 - 185,000 / annual
Greenlight Rent (formerly Rhino + Jetty) is a market-leading rental housing platform making housing more affordable and accessible for millions of renters. The company pioneered security deposit insurance and now offers a growing suite of products including deposit management, lease guarantees, and loss-of-employment protection. Greenlight Rent supports 3 million rental units nationwide and partners with 47 of the NMHC Top 100 property owners.
As Director of Marketing & Communications, you will own and evolve the Greenlight Rent brand across every channel, building clear, credible materials for partners, their leasing teams, and renters while supporting revenue through sales enablement, partner marketing, and pipeline-generating campaigns. This is a hands-on role with significant ownership and room to shape how marketing operates at the company.
Key responsibilities include:
- Brand ownership: voice, visual identity, and consistency across all partner and renter touchpoints
- Marketing website: end-to-end ownership including content, structure, and a full revamp as a first major project
- Brand and launch communications: announcements, email campaigns, LinkedIn, and launch collateral
- Partner marketing: product overviews, FAQs, training materials, help-center content, and rollout communications
- Product messaging: translating Greenlight Deposit, Greenlight Guarantee, and future products into audience-specific value propositions
- Sales enablement: modular decks, one-pagers, case studies, and partner-specific presentations
- Lifecycle communications: segmented messaging across partner types, portal users, policyholders, and renters
- Content operations: copy quality, editorial calendar, legal/compliance approvals, and asset production coordination
- Events and field marketing: conference positioning, collateral, and follow-up
- Measurement: reporting on email performance, engagement, asset usage, and marketing's contribution to pipeline
In the first 90 days, you will document core narrative and product messaging, scope the marketing site revamp, complete partner and renter-facing materials, establish post-launch communications cadence, and provide revenue with a usable marketing toolkit.
This is a builder role requiring high ownership, fast iteration, and equal comfort with strategy and execution. You will own the brand outright and balance a sales-forward narrative with careful coordination across legal, compliance, customer experience, and product teams.
Requirements:
- 7+ years in B2B marketing, communications, product marketing, or brand
- Hands-on experience owning a company website, including content strategy, information architecture, and direct work with design/dev teams on rebuilds (not agency briefing)
- Real estate, proptech, multifamily, or adjacent fintech/insurance experience
- Exceptional writing and editing skills; ability to translate complex product and policy details into simple, credible copy
- Comfort building in a small, fast-moving team with no existing marketing infrastructure
- Experience partnering closely with sales, partnerships, product, legal/compliance, and customer experience teams
- Strong judgment on regulated or reputationally sensitive communications
Not a good fit if you need an existing marketing team or established playbook, lack experience in regulated/compliance-sensitive communications, or prefer to specialize in one channel rather than own brand, communications, and enablement end-to-end.
