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Salary: USD 205,000 - 265,000 / annual
Freshworks is seeking a Director of Integrated Marketing to lead the translation of brand strategy into coordinated, full-funnel campaigns across products, regions, and buyer audiences. This role owns the connective tissue between brand and demand generation, ensuring a single narrative holds together across every campaign, vertical, and channel rather than fragmenting at execution.
You will build and run the integrated campaign engine that translates strategy into work that moves pipeline, partnering closely with brand, product marketing, content, and field teams to keep Freshworks speaking with one voice at enterprise scale.
Key responsibilities include:
- Translating Freshworks' brand strategy into integrated, full-funnel campaigns across regions, products, and audience segments
- Partnering with Product Marketing to align campaign messaging across distinct buyer motions into a single, coherent campaign architecture
- Building and leading vertical and persona-based campaign variants that all trace back to one strategic core, avoiding message drift
- Collaborating with content, SEO/AEO, and thought leadership teams to ensure campaign messaging and long-form narrative stay aligned
- Owning campaign planning, briefing, and cross-functional orchestration across creative, field marketing, demand gen, and regional teams
- Defining and reporting on campaign-level success metrics, tying integrated campaign performance back to pipeline and brand awareness goals
- Managing relationships with external creative and agency partners for brand refresh or campaign production work
- Representing the voice of coordinated brand execution in CMO-level strategy reviews
This is a builder role for a marketing leader who thinks in systems, moves fluidly between brand and demand, and wants to shape how a global SaaS company shows up cohesively across all competitive markets.
REQUIREMENTS:
- 10+ years of B2B marketing leadership spanning both brand strategy and integrated/demand campaign execution
- Demonstrated track record of unifying marketing narrative across multiple products or post-merger/acquisition product suites into one coherent go-to-market story
- Experience building vertical or segment-specific campaign variants without losing a central brand thread
- Direct experience marketing into enterprise IT, HR/EX, or service-operations categories, ideally with exposure to competitors like ServiceNow, Zendesk, or comparable enterprise SaaS players
- Comfort operating in ambiguity; this role exists to resolve a strategic tension in market, not to execute an existing playbook
- Hands-on fluency with marketing automation and campaign tooling (HubSpot, Marketo, Salesforce, or equivalent)
- Experience managing or closely partnering with external creative/brand agencies
- Bias toward execution; this is a builder role, not a strategist-only seat
