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Salary: USD 225,000 - 290,000 / annual
Snorkel AI is seeking a Director, GTM Systems & AI Transformation to lead the Revenue Operations team's systems, data, and processes that power the company's go-to-market motion. This is a hands-on leadership role reporting to the VP of Revenue Operations, managing a small, high-leverage systems team including a Senior GTM Transformation Specialist and Senior GTM Engineer.
You will own the technical roadmap end-to-end, from systems architecture to workflow automation to AI-enabled process innovation. Key responsibilities include:
**Systems Strategy & Architecture:** Partner with GTM leaders to define and evolve systems architecture across Sales, Delivery, Customer Success, and Marketing. Set the roadmap for Salesforce and the broader GTM stack (Gong, Clay, Ironclad, Float, CPQ, billing/revenue automation). Own Salesforce architecture, data integrity, and data hygiene as the foundation. Manage vendor relationships and renewals across the GTM stack.
**Team Leadership:** Manage and grow the team, setting priorities and reviewing technical design. Transform ambiguous business requests from Sales, Delivery, and Finance into scoped, shippable system changes. Establish intake, prioritization, and release processes to move the team from reactive to proactive.
**Data Governance & Process:** Define and enforce data hygiene standards and field/object governance across the CRM. Own orchestration and reliability of revenue data across the GTM ecosystem. Partner with systems and data operations teams on data quality, governance, and visibility. Help architect lead-to-cash processes including handoffs, approvals, and escalation paths. Partner with Enablement on feature rollouts and technology adoption.
**Automation & AI:** Lead AI transformation across GTM by identifying workflow automation and AI-enabled opportunities. Implement high-impact AI use cases including pipeline management, prospecting intelligence, forecasting signals, and customer insights. Define and evolve standardized end-to-end GTM processes that streamline execution through automation, integrations, and AI.
You will be a trusted business partner to Sales, Delivery, Marketing, Finance, and Legal, ensuring systems reflect how the business actually needs to run.
**Requirements:**
- 10+ years in Revenue/Sales/GTM Operations, Business Systems, or CRM architecture, including 3+ years leading and developing high-performing technical teams
- Deep, architecture-level Salesforce expertise (object model design, automation, integrations); certifications a plus
- Experience owning a GTM tool stack beyond Salesforce (forecasting tools, CLM, data enrichment, billing systems)
- Hands-on experience developing with AI tools, scaling AI-based solutions, and managing modern technology stacks, combined with operational pragmatism to know when and how to deploy them effectively
- Strong prioritization and project management skills in fast-moving environments
- Exceptional communication and collaboration skills with executives, sales managers, sales reps, cross-departmental leaders, and IT
- Comfort operating in a fast-moving, ambiguous environment — startup or high-growth company experience strongly preferred
- Strong systems thinking and ability to design durable, scalable solutions instead of one-off fixes
- Deep comprehension of business motions across Marketing, Sales, and Delivery, with judgment to know where technology and AI can move the needle
