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onXmaps is a high-growth tech company building products to help people confidently explore the outdoors. The company operates across four verticals—Hunt, Offroad, Backcountry, and Fish—each at different maturity stages, creating varied challenges and impact opportunities.
As Director of Growth Engineering, you will lead the Growth engineering organization, overseeing all software engineering efforts dedicated to driving user acquisition, activation, and conversion across iOS, Android, and Web platforms. This is a strategic and hands-on role blending technical leadership, people management, and cross-functional collaboration.
Key responsibilities include:
**Strategic Leadership**: Define and articulate a multi-year Growth Engineering strategy aligned with corporate goals such as new market entry and feature expansion. Facilitate long-term engineering strategies in partnership with Product. Collaborate with Marketing on the marketing technology stack strategy. Champion an innovation-led culture focused on A/B testing infrastructure and rapid experimentation to optimize the conversion funnel.
**Technical Oversight**: Oversee the design and evolution of highly available, secure growth foundational systems. Push for scalable and maintainable systems within Growth teams and establish technical standards. Drive development of personalization engineering and user personalization systems. Bridge the gap between Growth data and Data Engineering/BI to improve data warehousing and business metric reporting. Own the SDLC and enable operational excellence.
**Team Management**: Lead and evolve a team of Engineering Managers and Software Engineers across backend, mobile, and Web platforms. Mentor and coach technical leaders while driving hiring, performance reviews, and career progression. Educate the team on growth strategies and building future-proof technical solutions. Refine the Growth-domain career ladder.
**Cross-Functional Collaboration**: Partner closely with User Acquisition and Marketing Automation teams to align engineering deliverables with campaign goals. Coordinate with Data Engineering and BI to ensure accurate measurements of growth funnel events. Partner with vertical Product and Engineering leads to ensure horizontal Growth initiatives integrate seamlessly with the overall product roadmap.
You bring 4+ years of technical leadership experience across growth teams in mobile and web environments, with a strong background in solutions involving marketing, product, and engineering teams. You have a track record of instituting sound SDLC practices (testing, code review, incident response, observability) in high-velocity environments, balancing speed with system quality. You have expertise in managing complex subscription lifecycles and payment integration systems, deep understanding of experimentation methodologies including A/B testing and instrumentation, and a strong curiosity for exploring new technologies including AI. Permanent US work authorization is required. Quarterly travel to corporate office or other onX strategic locations is expected.
