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EVERSANA INTOUCH is a global, full-service marketing agency network serving the life sciences industry, integrated within the EVERSANA commercialization platform. The Director of Experience Strategy leads the design and optimization of omnichannel experiences that connect brand purpose to customer needs through real-time data, content, user needs, technology, and insight.
In this role, you will serve as an expert in digital channels and omnichannel integration, identifying opportunities to innovate and activate personalized customer journeys by collaborating internally, with clients, and agency partners. Key responsibilities include leading the execution of core Experience Strategy deliverables such as Website/IVA Strategy, Omnichannel Plans, and Content Plans. You will partner with Experience Strategy leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives.
You will understand end-user needs and provide detailed analysis of user flows to reduce friction while enabling optimal accessibility and inclusivity. You'll ensure alignment with overall brand strategy, create tactical briefs and implementation documentation for program execution, and analyze both qualitative and quantitative data to generate actionable insights and data-backed strategic recommendations for clients.
Additionally, you will support management and Experience Strategy leadership on organic growth and new business initiatives, collaborate with senior leadership to define innovative deliverables that drive client success and agency growth, and demonstrate commitment to diversity, equity, and inclusion through continuous development and inclusive behaviors.
Required qualifications include a Bachelor's degree in marketing, communications, or related field, and 8+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or related field. You must have experience in Pharmaceutical, Biotech, or Healthcare Marketing industries. Strong communication and presentation skills are essential, along with strong analytical abilities and experience using data and customer research to inform strategic decisions. Proficiency with Microsoft Office tools, digital collaboration and journey mapping tools (Miro, Mural, Airtable), marketing automation and CRM platforms (Veeva, Salesforce Marketing Cloud, Adobe), and AI systems is required.
