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Urban Sports Club, a leading European sports and wellness platform (now part of Wellhub), is seeking an experienced Director of B2B2C Growth Partnerships to establish and scale strategic partnerships across Europe.
In this role, you will define the commercial strategy and operating model for the B2B2C business, enabling Urban Sports Club's membership offering to be seamlessly integrated into partner ecosystems including banks, insurers, retailers, telcos, travel companies, loyalty programmes, marketplaces, and digital platforms.
Key responsibilities include:
- Defining and executing the long-term European B2B2C strategy and commercial roadmap
- Building and scaling strategic partnerships with leading European brands across banking, insurance, retail, travel, telecom, and digital sectors
- Owning overall commercial performance, partnership revenue, profitability, and contributions to New Paying Members
- Leading complex commercial negotiations, designing scalable business models, and fostering executive-level partner relationships
- Driving the complete partner lifecycle from onboarding through activation, retention, renewals, and account expansion
- Cross-functional collaboration with Product, Growth, CRM, Brand, Finance, Legal, and Operations
- Building, coaching, and developing a high-performing partnerships team
Required qualifications:
- 7+ years of leadership experience in strategic partnerships, enterprise sales, commercial strategy, or business development
- Proven track record sourcing, negotiating, and closing complex, high-value deals with C-level executives
- Strong commercial acumen with experience owning revenue targets, deal structuring, pricing strategy, and partnership economics
- Demonstrated success scaling partnership businesses, digital ecosystems, marketplaces, or embedded distribution channels
- Strategic, data-driven thinker with hands-on mindset
- Exceptional cross-functional leadership and stakeholder management skills
- Fluent English and native or near-native German language skills
Benefits include free Urban Sports Club Pro membership, hybrid work setup, extended remote work options (up to 120 days within EU/UK/Switzerland), 30 days paid vacation annually, and flexible working hours.
