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Spara is building the platform for agent-led growth, enabling GTM teams to deploy AI agents across the full sales cycle. The company is backed by Radical Ventures, Inspired Capital, and strategic angels from OpenAI, Anthropic, Google, Meta, and other leading tech firms.
You will be Spara's first dedicated demand generation hire, building the function from the ground up and owning the full demand gen engine. Reporting directly to the Head of Marketing, you'll serve as a strategic thought partner in brand development and marketing foundation-building while driving pipeline and revenue impact.
Key responsibilities include:
- Designing, launching, and owning the demand gen engine across paid, email nurture, retargeting, webinars, AEO/GEO, events, and partner co-marketing
- Running rapid test-and-learn programs across channels: forming hypotheses, shipping experiments, analyzing results honestly, and scaling what works
- Treating the database as a channel, building nurture, reactivation, and lifecycle programs to convert dormant leads and closed-lost deals back into pipeline
- Creating creative ecosystem plays including partner webinars, co-marketing with adjacent GTM tools, and leveraging founder/exec content as a distribution engine
- Using AI as a force multiplier for audience research, creative iteration, personalization, campaign analysis, and workflow automation
- Partnering with sales leadership and reps to align campaigns to segments and territories, tighten the marketing-to-sales handoff, and execute hand-built ABM plays on key accounts
- Bringing strong opinions backed by evidence about what to test next, and pivoting quickly when data disagrees
You'll work directly with Spara's own AI agents, which will be part of your funnel engaging and qualifying the demand you generate—giving you real-time feedback on what works.
Requirements:
- 5+ years running B2B SaaS demand generation or growth marketing end-to-end
- Hands-on experience personally building and running paid, email, and content-driven campaigns
- Self-starter mentality: you see gaps, scope work, and ship it
- Deep comfort with AI; you experiment constantly with new tools, agents, and automation and have strong opinions on what moves the needle
- Opinionated and data-driven: you form strong POVs about what to test and let pipeline numbers decide what survives
- True partnership with sales: you've worked shoulder-to-shoulder with sales leadership and reps, measuring yourself on qualified pipeline and revenue
- Strong command of marketing automation, CRM, and attribution tools (HubSpot, Salesforce, or similar); quick to pick up new platforms
Nice to have:
- Experience running demand gen across both product-led growth (PLG) and sales-led motions
- ABM and field/event marketing experience: driving attendance, follow-up, and promotion
- Eye for converting creative and experience directing freelance talent to scale it
