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Salary: USD 95,000 - 110,000 / annual
Ocient is seeking a Demand Generation Manager to lead demand generation strategy and execution for OcientAIQ across digital acquisition, website conversion, and lifecycle marketing. This role sits at the intersection of marketing, sales, and revenue operations, owning the full funnel from awareness through qualified pipeline.
Key Responsibilities:
Digital Acquisition & Discoverability: Own SEO and answer engine optimization (AEO) strategy across telecom, AdTech, financial services, and public sector verticals. Manage paid search, paid social, and remarketing campaigns on Google and LinkedIn, including budget allocation, audience targeting, testing, and agency partner management.
Strategy & GTM Alignment: Partner with Sales, Business Development, and GTM leadership to map buyer journeys by vertical and align demand generation campaigns with pipeline goals. Use performance data to recommend investment shifts, adjustments, and tests across channels.
Audience & List Strategy: Build and maintain campaign audiences including segmentation, target lists, lookalikes, remarketing audiences, and intent signals. Collaborate with Marketing Operations to maintain database health and targeting reliability.
Website Conversion: Own conversion rate optimization as a core metric. Optimize gating, forms, calls to action, and conversion paths. Build repeatable frameworks for conversion testing across verticals and regions, continuously testing landing pages and messaging.
Lifecycle Marketing: Own email and nurture programs end-to-end. Build and optimize HubSpot workflows, lists, forms, segmentation, and campaigns (always-on, re-engagement, post-event, recycled-lead nurture). Partner with Content and Field & Events on webinar strategy.
Campaigns & Measurement: Own strategy, planning, and execution of integrated demand campaigns. Manage daily budget allocation and campaign flighting. Track digital-sourced pipeline contribution, cost per lead, and channel performance. Report weekly on channel performance and monthly on pipeline contribution and ROI. Turn performance insights into market intelligence and proactively partner across teams.
Requirements:
- Four to seven years in B2B demand generation, with at least two years directly owning paid media, SEO, or both (not just agency briefing)
- Experience translating business/pipeline goals into demand generation strategy (audience identification, channel selection, messaging, measurement)
- Hands-on HubSpot experience required: workflows, lists, forms, segmentation, email
- Working knowledge of Salesforce and HubSpot integration
- Experience building nurture programs from scratch with clear understanding of sequences vs. lifecycle programs
- Comfort with complex, high-value enterprise sales cycles and technical buyers
- Hands-on experience using AI tools in marketing (research, campaign development, analysis, optimization, execution)
- Demonstrated ability to use data and experimentation to interpret performance, develop hypotheses, test ideas, and recommend next steps
- Strong written and verbal communication; ability to brief agencies, develop campaign messaging, and present to stakeholders
- Collaborative, cross-functional working style with experience partnering with Sales, Business Development, RevOps, and Content
Preferred Qualifications:
- Experience marketing to telecom, AdTech, financial services, or public sector
- Experience marketing infrastructure software, data platforms, or AI technologies
- Familiarity with intent data platforms and tools like G2
