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Footprint is an agentic AI platform that automates compliance program execution for banks and fintechs. The company's core product, Percy, learns each compliance team's procedures and automates financial crimes investigations, reducing review workloads by 70%+. Backed by QED, Index, and Box Group, Footprint recently 5x'd revenue and is preparing for Series B with a new brand and expanded market presence.
As Demand Generation Manager, you will own the full funnel from awareness through sales conversation, reporting directly to the VP of Marketing. This is a newly full-time role with significant autonomy and impact.
Key responsibilities:
**Paid Acquisition**: Strategy, budget, and hands-on execution across LinkedIn and Google Ads. You'll manage campaigns directly, targeting a narrow, senior audience of compliance leaders at banks and fintechs, and decide budget allocation based on performance.
**Search, SEO, and AEO**: Build pages, content, and technical fixes to make Footprint the answer when compliance leaders search for solutions or ask AI assistants about clearing alert backlogs or automating compliance programs. You'll set the roadmap and collaborate with the product team.
**Lifecycle and Email**: Design nurture journeys from first touch to sales conversation, including nurture tracks, webinar programs, and re-engagement campaigns. You'll build, test, and iterate until conversion improves.
**Funnel Performance**: Own conversion metrics from ad click through landing page to booked meeting. Identify drop-off points and work with design to fix them.
**Measurement and Attribution**: Build reporting and attribution frameworks in HubSpot to connect each channel, campaign, and event to pipeline contribution, including halo effects from brand and field programs.
**Budget and Alignment**: Manage the demand gen budget, present performance to leadership regularly, and maintain feedback loops with sales and post-sales teams.
You'll work in tools like HubSpot, LinkedIn Campaign Manager, Google Ads, Framer, Claude, and Clay. The role requires hands-on depth in ad platforms and daily use of AI tools for analysis, creative drafting, and page building.
One immediate challenge: the company invests heavily in events and brand but cannot yet tie them to pipeline. Closing that attribution gap is a priority.
**Requirements:**
- 4–6 years of experience in demand generation, growth marketing, or performance marketing (ideally SaaS, fintech, regtech, or AI)
- Proven track record driving top-of-funnel growth through paid and email programs
- Outstanding project management: juggle multiple programs at different stages without dropping the ball
- Hands-on personal experience building and tuning campaigns in LinkedIn and Google Ads (no agency work)
- Built pipeline reporting or attribution frameworks that leadership used for budget decisions; familiar with multi-touch, self-reported, and incrementality approaches
- Experience marketing to B2B audiences with long sales cycles, where qualified pipeline is the key metric
- Daily use of AI tools (analysis, creative drafting, page building) with measurable results
- Strong writing skills: briefs, ad copy, and analyses others can act on
**Nice-to-have:**
- Experience marketing to banks or compliance/risk buyers
- Built an SEO or AEO program from the ground up
- Experience measuring events and field programs alongside paid channels
