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Commure is building an AI Operating System for healthcare that spans the full care journey: Ambient AI and Dictation for documentation, intelligent Agents for workflow automation, and autonomous RCM processing. The company processes $25B+ in annual claims and supports 200+ million patient interactions across 500+ healthcare organizations. Commure recently raised $70M at a $7B valuation and was named to Fortune's Future 50 list.
As Demand Generation Manager, you will own the full demand generation function for the enterprise portfolio, reporting directly to the Head of Enterprise Marketing. This is a hands-on role combining strategic campaign planning with marketing operations execution.
Key responsibilities include:
**Campaigns and Programs:** Build and run integrated campaigns and account plays against fit and intent models, prioritizing high-conversion accounts. Partner with Customer Success on expansion campaigns for cross-sell and upsell. Lead campaigns end-to-end from brief through results, coordinating content, brand, web, social, events, and sales teams. Own the webinar calendar and direct mail programs.
**Campaign Operations:** Partner with Events Manager on pre- and post-show motions including list enrichment and follow-up plays. Set up and manage campaigns in HubSpot and Salesforce with full tracking and attribution.
**Lead Lifecycle and Nurture:** Optimize lead and account scoring, lifecycle stages, and routing logic in partnership with Revenue Operations. Build email nurture series and design handoffs between marketing nurture, sales nurture, and SDR follow-up.
**Measurement and Optimization:** Own lead and opportunity attribution across the full funnel from first touch through closed-won for both new business and expansion. Test, measure, and optimize conversion at every stage, translating results into clear recommendations.
**Sales and SDR Alignment:** Partner with SDR teams on scripting, sequences, and activity plans. Train sales and SDR teams on campaigns and lead handling, holding teams to agreed follow-up SLAs.
**AI and Marketing Technology:** Serve as marketing's HubSpot power user, working with Revenue Operations to expand platform capabilities. Use AI to accelerate research, enrichment, segmentation, personalization, reporting, and campaign builds. Help the team adopt AI workflows that save time.
**Requirements:**
- 5+ years in B2B demand generation or marketing operations
- Hands-on expertise in HubSpot or similar marketing automation platform, plus Salesforce
- Proven experience using AI to build or scale marketing workflows
- Track record of scoring, nurture, and ABM programs that drove measurable pipeline
- Strong project management, writing, and presentation skills
- Healthcare experience is a bonus
