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Artera is a healthcare AI company that strengthens how healthcare providers communicate and care for patients. The company serves 1,000+ specialties, FQHCs, health systems, and federal agencies, and has been recognized as one of the fastest-growing private companies and best places to work.
You will build and execute integrated demand generation programs that create pipeline, engage buying groups, and accelerate opportunities through the sales funnel. This is a hands-on individual contributor role reporting to the marketing leadership team.
Key responsibilities include:
• Build and execute integrated demand campaigns across the full buyer journey, developing distinct strategies for pipeline creation versus acceleration with tailored audiences, content, channels, and CTAs.
• Own digital channel strategy and performance across paid media, email, nurture, web, and emerging channels. Direct agency execution, set performance expectations, and hold partners accountable to pipeline outcomes.
• Continuously optimize audience segmentation, engagement, conversion, and funnel progression. Identify and test new channels and tactics to expand reach and improve demand performance.
• Partner with Content Strategy, Product Marketing, Events, Marketing Operations, and Sales to build cohesive cross-channel campaigns and buyer experiences.
• Measure and optimize campaign and channel performance against pipeline and revenue goals. Develop hypotheses, run experiments, and use data to determine where to optimize investment.
• Leverage AI to accelerate campaign planning, personalization, experimentation, analysis, and optimization. Partner with Marketing Operations to scale successful approaches into repeatable workflows.
You will build a repeatable demand engine that creates pipeline while increasing engagement across the full buyer journey, bringing together audience, content, channels, data, and experimentation to continuously improve performance.
Artera is focused on in-person collaboration and is hiring in three U.S. cities: Santa Barbara (HQ), Seattle, and Kansas City. Unless otherwise stated, this role is based in Santa Barbara and candidates should be willing to relocate or already reside in one of these areas.
REQUIREMENTS:
• 5–8 years of B2B demand generation, growth marketing, digital marketing, or related experience, preferably in healthcare/health tech or another complex B2B environment
• Demonstrated experience building integrated demand programs that contribute to pipeline and revenue
• Strong knowledge of paid media and email strategy and performance, with experience effectively managing agencies or external partners
• Strong analytical skills and experience using funnel and campaign data to diagnose performance, develop hypotheses, and make investment recommendations
• Hands-on experience using AI to improve campaign development, personalization, analysis, experimentation, or marketing workflows
• Strong cross-functional communication and project management skills, with the ability to turn strategy into action and independently drive programs forward
• Currently authorized to work in the United States with ability to provide proof of full-time, long-term authorization; no visa sponsorship available
