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ketteQ is seeking an experienced Demand Generation & Field Marketing Manager to build and execute integrated marketing programs that drive qualified pipeline and measurable business impact. The company is redefining supply chain planning through adaptive planning, advanced AI, and real-time decision-making.
In this role, you will own demand generation and field marketing strategy across multiple channels including account-based marketing, email and nurture programs, paid media, partner programs, webinars, industry events, and executive experiences. You'll work closely with Sales and cross-functional teams (digital/social, brand, product, customer marketing, PR, website development) to bring integrated campaigns to market.
Key responsibilities include:
- Developing and executing integrated demand generation and field marketing strategy aligned with growth and pipeline objectives
- Owning multi-channel campaigns across email, paid media, content syndication, ABM, webinars, and events
- Creating audience segmentation and targeting strategies for priority industries, personas, and named accounts
- Building nurture and lifecycle programs to move prospects from initial engagement through qualified opportunity
- Partnering closely with Sales on target account selection, campaign activation, and opportunity progression
- Owning ketteQ's field marketing strategy across conferences, tradeshows, executive dinners, and webinars
- Establishing clear audience, engagement, and pipeline objectives for field programs with integrated pre-event, onsite, and post-event strategies
- Managing event and campaign budgets, vendors, and sponsorships
- Tracking marketing-sourced and marketing-influenced pipeline, conversion, and ROI using HubSpot and Salesforce
- Partnering with Digital & Social Media Manager, Brand Designer, PR agency, and website development partner
- Establishing scalable demand generation, lead management, and campaign processes
- Providing direction and mentorship to the Marketing Coordinator
This role requires a unique blend of strategic thinking, analytics, creativity, project management, and hands-on execution. You'll be equally comfortable building campaign strategy, working in HubSpot, partnering with Sales, analyzing pipeline performance, and leading high-impact executive events.
REQUIREMENTS:
Required:
- 5+ years of B2B marketing experience, preferably within enterprise SaaS, technology, or complex B2B environments
- Demonstrated experience developing and executing demand generation programs that contribute to qualified pipeline
- Field marketing experience including tradeshows, conferences, executive events, and/or webinars
- Strong hands-on experience with HubSpot and Salesforce or comparable marketing automation and CRM platforms
- Experience developing multi-channel and account-based marketing programs
- Strong understanding of B2B buyer journey, lead lifecycle, and Sales/Marketing handoff
- Experience measuring campaign performance, conversion, pipeline contribution, and ROI
- Strong analytical, project management, and organizational skills
- Excellent oral and written communication skills
- Self-starter with "get it done" personality and strong results orientation
Preferred:
- Prior enterprise SaaS marketing experience
- Experience marketing to senior executives and enterprise buying committees
- Experience in supply chain, manufacturing, enterprise software, or related markets
- Experience building ABM programs targeting named enterprise accounts
- Experience with paid media, content syndication, and integrated digital campaigns
- Experience managing event and campaign budgets
- Experience in high-growth or venture-backed technology companies
