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As a Demand Generation Marketer at Pogo, you will own B2B paid acquisition strategy and execution across multiple channels for a high-value, narrow audience. Your responsibilities include:
• Run B2B paid acquisition campaigns across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
• Develop creative targeting strategies including geo-targeted campaigns around industry events, hyper-targeted ads by company and title, and timing-based plays
• Contribute to channel and budget strategy with the team, identifying what to test, scale, and cut
• Apply analytical rigor to all spend decisions, tracking CAC, ROAS, pipeline contribution, and attribution
• Partner with marketing, sales, and design teams on landing pages, ad creative, and full-funnel optimization
• Test, iterate, and scale successful campaigns
You will have real ownership over budget and performance, working on a product with strong enterprise market pull. The role blends strategic thinking with execution—you'll influence channel mix, budget allocation, positioning, and conversion strategy alongside the broader GTM team. You'll also experiment with unconventional distribution and creative marketing ideas, particularly in out-of-home and direct mail channels.
The team is highly analytical and product-minded, caring deeply about measurement, iteration, and craft. You'll operate with autonomy and thrive in a fast-moving environment where budgets and priorities shift based on performance and market feedback. The company offers unlimited PTO with a minimum 20-day vacation policy and encourages flexible work schedules.
REQUIREMENTS:
• 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
• Proven track record owning real budget (not a small line item)
• Experience running multiple paid channels (LinkedIn, Meta, and beyond)
• Strong analytical mindset with ability to defend spend decisions using CAC, ROAS, pipeline contribution, and attribution data
• Experience at a fast-growing organization with real ownership and autonomy
• Bonus: AI tools in marketing workflows, out-of-home/billboard/direct mail experience, or experience marketing to data/insights buyers, market researchers, or brand teams
