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Kojo is a construction technology company founded in 2018, transforming how commercial construction companies buy materials. The construction industry accounts for $10 trillion in global annual spend, yet material procurement—which represents up to 40% of project costs—has seen minimal innovation in 70 years. Kojo is modernizing this space.
Reporting to the Head of Marketing, you will own both demand generation and pipeline strategy. This is not a traditional channel-management role. You'll combine growth marketing expertise with demand generation strategy, building AI agents and workflows to multiply team output, running integrated campaigns across channels, and producing campaign assets yourself.
Key responsibilities include:
**Strategy & Ownership:** Set channel strategy and quarterly plans to hit pipeline and revenue targets. Own the marketing-sourced pipeline number. Partner cross-functionally with sales on target accounts and handoffs, with product marketing on messaging and launches, and with events on lead conversion. Build and optimize a modern martech stack, experimenting with automated outbound, signal-based campaigns, and ABX tactics.
**Performance Marketing:** Own strategy, execution, and budget across Google, LinkedIn, Meta, and other paid channels with clear efficiency targets. Run continuous creative, audience, and offer experiments; scale winners and cut losers.
**Website, CRO & Search:** Own website conversion through landing page builds, A/B testing, and visitor-to-demo optimization. Drive organic discovery through SEO, AEO (AI Engine Optimization), and GEO (Google Engine Optimization) via technical optimization, structured content, and measurement.
**ABX, Signal-Based & Outbound:** Use intent, engagement, and first-party data to trigger automated plays across ads, email, and outbound. Design signal-driven outbound sequences, build target lists, and collaborate with SDRs/BDRs to convert engagement into meetings.
**AI-First Execution:** Create AI agents and workflows for account research, outbound, campaign production, and reporting. Produce campaign assets (content, ads, emails, landing pages, social) with AI assistance and repurpose content across channels.
Kojo's team works 100% remote across North and South America, with flexible time zones aligned to local business hours.
**Requirements:**
- 7–10+ years of B2B SaaS marketing experience, primarily in demand generation or growth, at startups from Seed to Series C (sales-led, enterprise-focused motion preferred)
- Proven pipeline ownership: you've owned a marketing-sourced pipeline target and can articulate planning, levers pulled, and lessons learned
- Hands-on performance marketing depth: experience running and scaling paid search and paid social, managing budget, and improving CAC
- Web, CRO, and search expertise: demonstrated success improving website conversion and driving growth through SEO, AEO, and GEO
- Maker instincts: ability to write and produce solid campaign assets with AI assistance; high quality standards
- ABX and signal-based experience: built account-based programs and used intent or engagement signals to trigger campaigns and outbound
- Ops and analytics proficiency: can run HubSpot and modern martech stacks independently, including attribution, routing, and trusted dashboards
- AI builder: experience building AI agents or workflows (Clay, n8n, Zapier, LLM APIs) that demonstrably improved speed; bring examples
- Strategic and scrappy mindset: comfortable with both strategy-setting and hands-on tool building; thrive in ambiguity, test constantly, maintain high standards
