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Adyen is seeking a Customer Engagement & Industry Advocacy Lead for Europe to elevate both Adyen's voice and its customers' voices across the payments ecosystem. This is a strategic leadership role at the intersection of customer engagement, industry influence, and executive thought leadership.
You will build and lead critical advocacy and engagement initiatives, including European Customer Advisory Boards, executive engagement programs, and merchant communities. By embedding customer perspectives directly into product innovation and amplifying their voices externally, you will position Adyen as a trusted strategic partner and industry leader.
Key responsibilities include:
**Customer Advocacy & Merchant Engagement:**
- Design, launch, and steward the Customer Advisory Board for strategic merchants across Europe
- Build and scale merchant communities and executive engagement programs to deepen relationships and foster peer collaboration
- Partner cross-functionally to integrate merchant perspectives into product decision-making, roadmaps, and commercial strategies
- Drive adoption of community initiatives and embed advocacy throughout the customer lifecycle
**Industry & Regulatory Influence:**
- Confidently debate and present on European payment trends, card network rules, and regulatory frameworks (PSD3, open banking, instant payments)
- Represent Adyen in key industry boards, forums, and working groups, translating complex regulatory developments into actionable insights
- Influence external stakeholders, including card networks and partners, representing both Adyen and merchant perspectives
- Leverage Adyen's scale and customer base to drive meaningful ecosystem change
**Thought Leadership & Public Speaking:**
- Lead executive conference speaking strategy, serving as a key spokesperson at high-profile industry events
- Develop and publish high-impact thought leadership content showcasing Adyen's domain expertise and merchant success
- Partner with Marketing, PR, and Communications to amplify Adyen's brand through media, analyst relations, and industry channels
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft. The company is office-first and values in-person collaboration; this role is based in Amsterdam with flexibility to work from Berlin, Paris, or London offices.
**Requirements:**
- 5+ years of deep, hands-on domain experience within payments, acquiring, or merchant fintech ecosystem
- Ability to confidently debate and present on European payment trends, card network rules, and regulatory frameworks (PSD3, open banking, instant payments)
- Proven track record as a keynote speaker, panelist, or executive moderator at industry conferences and client events (portfolio or speaking samples preferred)
- Proven track record building and scaling Customer Advisory Boards, executive engagement programs, and customer communities for strategic accounts
- Demonstrated ability to shape product strategy, roadmaps, and business decision-making through customer insights and market feedback
- Experience representing a company in industry forums and influencing external stakeholders (regulators, card networks, partners)
- Proven ability to lead strategic initiatives in a global, matrixed organization with strong executive presence
- Strategic, entrepreneurial thinker with exceptional storytelling abilities and passion for elevating the customer voice
