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Adyen is a global financial technology platform providing payments, data, and financial products for enterprise customers including Meta, Uber, H&M, and Microsoft. As Customer Advocacy Lead for Europe, you will drive customer advocacy initiatives and industry influence across the region, reporting to leadership and working cross-functionally to elevate both Adyen's and its merchants' voices in the payments ecosystem.
You will design and launch a Customer Advisory Board for strategic European merchants, building and scaling merchant communities and executive engagement programs to deepen relationships and foster peer collaboration. You'll integrate customer perspectives directly into product innovation and internal decision-making, partnering cross-functionally to embed advocacy throughout the customer lifecycle.
On the industry influence side, you will represent Adyen and merchant perspectives to external stakeholders including card networks, regulators, and industry partners. You'll translate emerging trends and regulatory changes into actionable insights, represent Adyen in key industry boards and forums, and leverage the company's scale to influence ecosystem partners and shape industry standards.
You will develop high-impact thought leadership content showcasing Adyen's expertise and customer success stories, lead conference speaking strategy, and partner with Marketing, PR, and Communications to amplify the brand through media, events, and industry channels.
Required: 5+ years in customer advocacy, customer marketing, product, strategy, partnerships, or related roles in B2B SaaS, fintech, risk, or payments. Proven track record building and scaling Customer Advisory Boards and executive engagement programs. Experience engaging enterprise and strategic accounts, influencing C-suite stakeholders, and shaping product strategy through customer insights. Deep understanding of the payments ecosystem and ability to translate industry trends. Experience representing companies in industry forums and influencing external stakeholders. Ability to lead cross-functional initiatives in global, matrixed organizations. Strong executive presence, exceptional storytelling and public speaking skills, and entrepreneurial, strategic mindset.
