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Raylo is a subscription infrastructure platform enabling leading electronics brands (PlayStation, HP, Dyson) to transition from one-off device sales to recurring subscription programmes. The company has over $100m ARR, is profitable and growing fast, with over 250,000 subscriptions. Raylo operates an AI-powered operating system managing device subscriptions end-to-end, including credit and fraud decisioning, lifecycle operations, and financing.
You will be a founding member of the retention function within the marketing team, reporting to the Senior CRM Manager. This is a high-impact individual contributor role based in Belfast focused on driving customer retention and ARR as the customer base scales toward 500k+ subscribers.
Key responsibilities:
- Own the retention roadmap end-to-end, building upgrade, renewal, churn-reduction and win-back journeys with regular testing cadence, measured against retention targets
- Master your CRM platform (Customer.io or similar) at depth: manage campaigns daily, optimise journeys, own reporting using Liquid templating, multi-channel expertise (email, SMS, push, in-app) and segment-level testing
- Embed customer segmentation and personalisation by partnering with Analytics and Product to understand cohort dynamics and test segment-specific campaigns
- Own your own numbers: pull and interpret data from BigQuery, build and maintain dashboards (Looker/Lightdash), report on retention, churn, NDR and ARR contribution to leadership
- Build new programmes: scope and launch win-back and reactivation campaigns, drive app-based retention journeys, contribute to Upgrade Anytime and loyalty initiatives
- Apply AI throughout: ship AI agents and tooling using Claude, n8n and other tools to automate flow build, copy, segmentation and QA
The team is small with aggressive growth and visible impact. You'll step in, audit current state, prioritise high-impact moves, and ship immediately.
Requirements:
- 3+ years in CRM, lifecycle or retention marketing
- Proven track record owning a retention, renewal, upgrade or win-back programme with numbers and measurement backing
- 3+ years hands-on, at depth, with a Customer Engagement Platform (Customer.io ideal; Braze, Iterable, Klaviyo or similar acceptable)
- Degree-level education
- Hands-on with AI tools (Claude, n8n, ChatGPT, Perplexity) with active daily use in work
- Deeply curious and proactive; want to understand why customers churn and experiment with new approaches
- Comfortable interpreting and presenting your own data from BigQuery or similar data sources; hands-on with Looker, Lightdash or comparable tools
- Excellent communication skills; strong cross-functional operator working closely with Product, Engineering, and Risk Strategy teams
Nice to have:
- Experience in subscription businesses, fintech, telco, hardware-as-a-service, D2C subscription, insurance or streaming where retention is a board-level metric
- Strong command of Liquid templating, email/SMS/push build, HTML, and A/B testing methodology in lifecycle journeys
- Background in small team or scale-up where you built things
- Commercially literate: think in ARR and NDR, not campaign opens; understand trade-offs and tie effort to business value
